Daniel Arsham & adidas Originals Launch a New Short Film Unveiling Their Next Sneaker Collab
After being teased on Daniel Arshman’s Instagram over the last 24 hours, adidas Originals and Daniel Arsham have finally unveiled the third installment of their short film series, Hourglass, in which they reveal their latest sneaker collaboration.
Following on from the first two Hourglass features titled “PAST” and “PRESENT” that launched last year, the new short film “FUTURE” is the final chapter of the collaborative project.
Once again adopting a part-fictional part-documentary format, “FUTURE” continues to explore Arsham’s life and creative work, this time turning its attention to the future. The 15-minute film brings the story full circle by interweaving scenes of Arsham’s past, present, and for the first time, future self. The iconic hourglass returns as the central motif, tying together the non-linear narrative.
As with the previous two films, this surreal final chapter alludes to Arsham’s fascination with time, memory, and trauma. And although "FUTURE" culminates the series with Arsham's present and future selves confronting each other, the central question remains—if you could save yourself from a past trauma, would you?
The film also gives us a first official glimpse of Arsham’s third collaborative sneaker with the Three Stripes brand, the Futurecraft 4D, putting all speculation to rest after a series of leaked images emerged in January. Boasting a primeknit upper and adidas’ innovate 4D tooling, the sneaker features the wording “FUTURE” across the toe, which is only revealed when exposed to UV light. The packaging too takes things to the next level, including a pair of socks, gloves, and a bag all designed in line with the artist's iconic aesthetic.
After reworking the New York and New York PRESENT for the previous two video installments, the choice of launching the collab Futurecraft 4D alongside the final chapter of Hourglass showcases—both physically and conceptually—adidas’ and Daniel Arsham’s endeavor to explore the temporal effect on creativity as well as their commitment to innovation.
The film will be premiering this Thursday, October 11 at the Metrograph movie theatre in New York, where guests will also have the chance to partake in The Daniel Arsham Experience and a Q&A with the artist. The day before, adidas Originals will be giving away 100 tickets to the event—make sure to follow @adidasNYC to find out how to win.
Watch the films "PAST", "PRESENT", and "FUTURE" above and follow @adidasOriginals and @DanielArsham on the ‘gram if you’re not already.
