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diesel influencers

Diesel has just released its latest ad campaign, which takes shots at influencers. Titled “Be a Follower,” the campaign features a series of scenarios in which real-life influencers have a harder time than the rest of us.

From influencers not being able to eat a meal without taking countless pictures of their food first, taking too long to undress, not being able to sneak out of a party, or spending an inordinate amount of time doing laundry, Diesel looks to remind us that the reality of being an influencer might not be as glamorous as it appears in our feeds.

Watch the campaign videos below and let us know what you think in the comments.

News & Culture Editor

Berlin-based writer and Rihanna enthusiast.

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