Fans of both Drake and soccer were left equal parts confused and impressed earlier today, after the 6God posted a string of images to Instagram flaunting the bright pink away jersey of Italian football team Juventus F.C. Strangely enough, we also noticed Ronnie Fieg was rocking the same jersey this week.

Impressed because, as always, Drizzy dazzles with his matching shirt and sunglasses fuchsia combo; confused because this is definitely not the first football club to which he's pledged allegiance. The Canadian rapper has been seen at the Etihad Stadium taking in a Manchester City game, spotted wearing the jerseys of Barcelona and AC Milan, hanging around with Bayern Munich's Jerome Boateng, rubbing shoulders with Arsenal players, and he even trained with (and scored against) ex-Chelsea star Didier Drogba.

Now it may seem like Juventus is just his current team of choice, nothing but a passing fad, but if we look a little closer then it becomes apparent that it's not really about the soccer for Drizzy.

His adoption of the London music scene is well known, and he's even now a big fan of Italian clothing label Stone Island - the number one brand worn by football casuals on British terraces since the 1980s. Drake wearing this bright pink jersey is just the flavor of the week, and his latest effort to involve himself with European culture, or at least show everybody that he's a worldly rapper. Although the name on the back is likely a clue - does Drake have some particular fondness for Juve midfielder Paul Pogba?

It's unclear exactly when and where it started, but hip-hop and grime artists from all across Europe are now donning the very latest jerseys of the continent's elite soccer clubs. Skepta rocks England shirts, Pusha T was seen repping AC Milan and Snoop Dogg has been spotted wearing a fair number of different colors. Check out any of the videos featured in this article about French rap and you'll notice jerseys from Real Madrid, Barcelona, PSG, Chelsea, and any other club which has had lots of success and all the riches that come with it. It's a move away from the grounded, retro-obsessed fashion tastes of ordinary football hipsters and is another way of worshiping the wealth and power celebrated in rap music for centuries.

Now Drake wants in. If you do too then you can pick up the stylish Juve shirt modeled above for $70 over at the adidas web store.

Juventus FC Away Jersey



Buy at adidas US

If you needed any more convincing why you should buy the shirt, here's why you should wear more pink.

We Recommend
  • Football and fashion guide
    A Definitive Guide On The Intersection Of Fashion And Football
    • Style
  • best-rapper-female
    15 Women Who Are Killing the Hip-Hop Game Right Now
    • Culture
  • Image on Highsnobiety
    Our Favorite Football Kits of the 2023/24 Season
    • Style
  • Kanye West was spotted wearing a mystery EPL football jersey on October 28.
    Can Anyone ID Kanye's Football Jersey?
    • Style
  • 25 best drake songs VIEWS if youre reading this its too late more life
    For All the Dogs: The 31 Best Drake Songs On Any Given Day
    • Culture
  • Image on Highsnobiety
What To Read Next
  • awake ny jordan air ship sneaker
    Awake NY's Jordan Sneaker Is Ready for Landing
    • Sneakers
  • bottega veneta fw24
    Bottega Veneta Winter '24 Is Pure Genius
    • Style
  • solange knowles fashion week outfits
    In Solange's Insanely Cool Style We Trust
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • HS x Cetaphil
    Cetaphil & Highsnobiety Bestow A Self-Care Sanctuary Amid Fashion Week
    • Beauty
    • sponsored
  • HOKA Elite Terrain System Clifton L Suede
    HOKA’s New Sneaker Isn’t Like Other HOKAs
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.