Your Highsnobiety privacy settings have blocked this YouTube video.

Wallet may have wrapped but founder Elise By Olsen is nothing if not productive. Even during the start-stop quarantines enforced in her native Norway, she can't help but create.

By Olsen created Never Ending Journey, a particularly personal five-minute short film, with the aid of creatives who live locally, including Wallet creative director Morteza Vaseghi and director Leonard van Vuuren. Pandemic limitations be damned!

"I've been working on [Never Ending Journey] throughout this year whilst being injured after a skiing accident back in February," By Olsen explained. "The year has given me much-needed time to reflect — with limits and restrictions also came opportunities. This time was great for exploring my practice and artistic forms even further. The film we have created mirrors that."

Suitably described by By Olsen as "surrealistic" Never Ending Journey sees the International Library of Fashion Research director hobbling around Norway on her temporary crutches and ruminating on the current state of the fashion industry in voiceover.

"The current fashion climate is saturated, overwhelming, almost grotesque in its speed," says By Olsen. "It's a vehicle for desire, for pleasure, for people. ... Resistance is a driving force."

She's "on the search for... a work-life balance," among other things, and the genuinely stunning Norwegian landscape — the backdrop for a drive in one of Polestar's electric cars — sets the scene pretty nicely.

"As a young woman, I’m everything most car insurance companies would rate as high liability, which makes this [partnership] quite unexpected," By Olsen admits.

Though By Olsen is only in her early twenties, she's a veritable industry vet. In the past, she produced videos for clients like adidas but Never Ending Journey is purely motivated by self-interests.

She knows as well as anyone the excesses and stresses inherent to the biz, Never Ending Journey isn't a total send-up of the industry. It's more of a public vow that, even with a mangled leg, By Olsen will continue on the endless journey towards a better future.

  • Creative directorMorteza Vaseghi
  • Director & DOPLeonard van Vuuren
  • Sound designNiilas
  • LightÓlafur Kiljan
  • VFXMotionmotionmotion
  • Drone operatorAbove Media
  • Camera assistantErik Fitzinger
  • Thanks toRobin Norstrøm & Andrea By Ingvaldsen
We Recommend
  • Phoebe Philo's Daughter Is Fashion's New Nepo Baby Supreme
    • Style
  • PUMA's New Super Runner Is Pretty Insane
    • Sneakers
  • Film Is Fashion Again
    • Style
  • For Bianca Saunders The Future of Fashion Is Unisex (EXCLUSIVE)
    • Style
  • HOKA's Masterpiece Trail Sneaker Is Gorgeously Grounded
    • Sneakers
What To Read Next
  • Virgil Abloh's Final Sneaker Is Off-White™'s Past, Present & Future (EXCLUSIVE)
    • Sneakers
  • The Other New York Clothing Brand Thriving on Horsepower
    • Style
  • If You’re Just Now Tuning Into the WNBA, Its OG Merch Brand Told You So
    • Style
  • If You Don't See Yourself in Your Bike Basket, Accessorize Harder
    • Style
  • When It Comes to Fashion, Paige Bueckers Is All About Opposites
    • Style
    • sponsored
  • Maika Monroe's ‘Longlegs’ Press Tour Is Scarily Stylish
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.