For the last week, online marketplace Farfetch has been celebrating its newly expanded sneaker portfolio with an online activation centered around the sneaker community. As part of the initiative, Highsnobiety and Farfetch linked up with five sneakerheads making waves in their creative fields to curate their wishlists from the retailer’s growing sneaker portfolio.
“Sneakers are more than self-expression; it’s being part of a culture,” explains creative director Oumayma. She features in the kicks-focused Farfetch Communities edit alongside The Uncommon Magazine editor-in-chief Walter Harvin Jr., creative entrepreneur Anaa Saber, Moscow-based designer Marcelo, and model Joyce Mao.
Without more ado, scan down to see the sneakers they selected from Farfetch, how they chose to style them, and what they have to say on their love of sneakers. Head to Farfetch to shop the looks and tune back in on the June 17 when their full interviews and shopping wishlists will go live on farfetch.com.
Oumayma El Boumeshouli
“I think when I started playing indoor football. The outfit was always the same and became boring after a while. The only way to make your outfit look good was through sneakers.”
“I get a lot of inspiration from ’90s fashion, I am a vintage lover too. Going on a vintage hunt when I travel to different places is a must.”
“I wear sneakers with everything, from shorts to suits. Since I was a kid, sneakers were the only option every time because they’re comfortable and always fit my style.”
Walter Harvin Jr
“Sneakers are a form of self-expression for me. I think everyone who genuinely loves sneakers does so not only from the design and architectural aspect but because of the storytelling.”
“I wouldn’t say they’re solely a form of self-expression, they’re more a way of life. Of course, you can express yourself through your sneakers, when I wear a basketball shoe vs. a running shoe or a designer sneaker there is a completely different mood, intention, and energy behind it.”
Although Farfetch’s dedicated week of sneaker content ends today, it’s only given us a taste of what’s in store. Expect to see more from the retailer in the kicks field in the future.