FUTUR, the latest entry to the crowded streetwear market, debuts its opening collection with an editorial shot by photographer Sara Sani in the hustle and bustle of inner-city London. Straddling street and skate aesthetics, the label presents a selection of European- and American-made goods revolving around the standard core of graphic printed tees and sweats, with a sprinkling of headwear and cut-and-sewn garments added for good measure. The centerpiece of the collection comes in the form of a coke-white coaches jacket, sporting some very neatly executed alternating colored cuffs. It's a fairly straightforward affair otherwise, with the basic branding on the tees, sweats and headwear.
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