Design
Where form meets function
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High-tech watch favorite G-SHOCK has remained a heavy hitter within the scene since the beginning and, following a string of collaborations recently, it doesn’t look to be slowing down.

The updated GA700UC is the G-SHOCK timepiece that brings together its signature aesthetic with classic utilitarian features, once again taking cues from fashion’s most-beloved source of inspiration: the military.

G-SHOCK references military uniforms with three street-ready colorways: olive green (GA700UC-3A), tan (GA700UC-5A) and dark gray (GA700UC-8A). The toned-down shades offer timeless appeal to all, independent of fleeting seasonal trends and suited to any wardrobe.

And, of course, G-SHOCK doesn’t disappoint when it comes to the level of functionality that we know to expect from them as standard. The GA700UC is stacked with techie features including a super illuminator LED light, 31 time zones, 200-meter water resistance, and four daily alarms should you really, really struggle to get up in the mornings.

The collection is available now at G-SHOCK stores and online.

Words by Aaron Howes
Branded Content Editor
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