Wrap your wrist in style with G-SHOCK’s latest lineup of reinforced timepieces. The new heavy-duty collection of GA900 watches has an industrial design and the iconic strength to endure in rough environments, whether you’re on the job site or kicking it in the streets.

The watch’s 10-sided bezel resembles the shape of an industrial fastener and is secured with four screws for an extra-rugged look. But it doesn’t just look tough — it performs under harsh conditions, too.

The oversized buttons feature a knurled pattern to prevent slippage when things get wet, even while wearing gloves, plus the hands and bold face design enhance visibility. The band’s textured surface is a nod to the heavy-duty canvas found in traditional workwear garments.

Of course, there are signature features like shock resistance and water-resistance to 200 meters, but there's also a seven-year battery that comes standard.

To get a better idea of its versatility, we linked with Tyler Busher (@testarossadreams) and photographer Lord Edwin to capture the watch in its most natural habitat. Reconnecting with nature can be a cathartic experience, and with G-SHOCK’s durable GA900A-1A9 at your side, you’ll never lose track of time again.

The watch is available now for $120 at gshock.com, G-SHOCK Soho, and select G-SHOCK retailers.

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