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In 2017, G-Star RAW became the world’s first denim brand to collaborate with global color and specialty chemicals company, Archroma, on a collection of sustainable plant-based dyed jeans. Now G-Star and Archroma are back together again to update the EarthColors range, presenting new sustainable denim dyed with upcycled plant waste.

Dyed with upcycled saw palmetto leaf leftovers and upcycled beetroot waste, G-Star RAW’s latest EarthColors by Archroma collection consists of men’s and women’s jeans, denim jackets, shirts, tees, and sweats. Eco-friendly fibers such as organic cotton, recycled cotton, and TENCEL are paired with EarthColors by Archroma dyestuff and sustainable washing techniques to offer new sustainable clothing options.

You can find G-Star’s EarthColors by Archroma collection in stores and online beginning today, July 8.

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