Highsnobiety
GIMICCI

Building a successful brand in 2022 is a mission of many phases. Several foundations require setting to ensure the business holds weight; to ensure it takes visibility in an oversaturated market. GIMICCI, self-tasked with infiltrating the world of Italian-made luxury, is settling into its stride, and now, it's leaving its stamp on the street of London with its first pop-up store.

There's no sugarcoating it; fashion is oversaturated. Thanks to the internet, the building blocks needed to establish a brand, physically and logistically, are open source. Crafting an experience that opens doors to fashion's most desirable spaces, however, takes a labor of love.

An examination of GIMICCI's output over the last year shows a self-awareness of this requirement. Success in fashion comes at the meeting point of meticulous craft, attention to detail, and the birth of community. With its Soho pop-up, GIMICCI executes the three with finesse.

Situated at 9 Walkers Court in Soho, London, the pop-up gives the brand its first physical presence, allowing a fledging community and curious shoppers to examine modern Italian luxury firsthand.

Within the space's walls, you'll find highly anticipated products such as the lambskin leather Flight Jacket, leather and wool Varsity Jacket, and hand-painted Kurabo Japanese Denim Jacket, alongside the brand's selection of jeans, tees, and more.

Several new pieces of outerwear, seen for the first time via the store, craft an exclusive experience for those that venture inside. Already proven head-turners, the Goose Down Parka boasts luxurious hardware, serving an unmistakable look in understated monochrome palettes, as well as a statement red finish.

The GIMICCI Soho pop-up will continue to run until December 10.

We Recommend
  • matchesfashion sale
    UP TO 70% OFF JACQUEMUS, AND WANDER & MORE HERE
    • Style
  • Image on Highsnobiety
    The Air Jordan 4 “Bred” Is Next-Up to Be Reimagined
    • Sneakers
  • Image on Highsnobiety
    Level Up Your Outerwear with these Varsity Gems
    • Selects
  • Image on Highsnobiety
    Polish Up Your Sneaker Rotation with These Silver Kicks
    • Style
  • Image on Highsnobiety
    Up to 60% off Ultraboost, Adicolor & More in the adidas Favorites Sale
    • Style
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    The Best Sneakers of 2023... So Far
    • Style
  • A model wears a yellow coat and unbuttoned cardigan from Gucci's Spring/Summer 2024 collection
    Sexed-up Office-Wear Is the Vibe For SS24
    • Style
  • nocta nike run
    Don't Walk, Run in NOCTA's Running Gear
    • Style
  • Travis Kelce, Taylor Swift's rumored boyfriend, wears a black hat and patterned shirt
    Taylor Swift's New BF Is Everything She Ain't (Style-Wise)
    • Style
  • Joopiter nike supreme sbs
    EXCLUSIVE: Super-Rare Supreme Dunks Crash Land at JOOPITER
    • Sneakers
  • a look at the NEEDLES x ASICS sneaker collab
    NEEDLES’ ASICS Are Too Cool for School
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.