Cult sneaker brand Golden Goose threw a wild "LA Golden Spirit" bash on October 12, the second installment in its “From Venice to Venice” series that began last year with an event in Venice, Italy. Golden Goose was founded in 2000 in the European canal city, and has since grown into a fully-fledged lifestyle brand, offering ready-to-wear and accessories alongside its signature footwear pieces. The event also served as a launch for their latest sneaker, the new limited-edition Ball Star.

The venue was none other than the legendary Pink Motel on San Fernando Road in Sun Valley. Opened in 1946, the motel is a picturesque symbol of Americana, and has appeared in multiple films, TV series, and music videos throughout the years — think Dexter, Netflix’s GLOW, and Cee-Lo Green’s music video for Fuck You, to name a few.

The motel is particularly significant in the skating community, too. Renowned skateboarder, film director, and former “Z-Boy” Stacy Peralta shot scenes of his 1987 film The Search for Animal Chin at the motel. The film stars the Bones Brigade skater group, led by a young Tony Hawk. It was important to Golden Goose for the venue’s skating heritage to be put on full display — and let’s just say they didn’t cut corners. Cory Juneau, the San Diego-born skater who led the US National Skateboarding Team to its bronze medal win at the Tokyo Olympics in 2021, was accompanied by skaters from the LA community for a thrilling skate performance inside the motel’s pool — don’t worry, they drained it and converted it into a skate bowl before the party started.

The festivities didn’t end there — DJ & photographer Myles Hendrik performed a set for the lucky attendees, which included socialite Brooklyn Peltz Beckham, actors Ashley Park and Inanna Sarkis, models Matthew Noszka, Paris Brosnan and Shaun Ross, DJ Myles O’Neal, singer YK Osiris, rapper GaTa, and artist Sean Koons to name a few.

The new Ball Star sneaker is available at Golden Goose’s LA stores and online now.

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