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On May 11, 2022, Gwyneth Paltrow played herself.

The actor, who in recent years has neglected her career to dispense bad health advice through her "wellness" company goop, pulled a little prank on the internet — and it didn't go quite as planned.

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On Instagram, goop announced the launch of a very goop-ian new product: the Diapér, an alpaca wool-lined pull-up for babies to poop and pee in. Priced at $120 for a pack of 12, the Diapér also features fastenings made of amber gemstones ("for their emotional cleansing properties") and a jasmine-bergamot scent ("for a revitalized baby").

Though the post appeared to dazzle a few blue-check-verified profiles, most commenters picked up on the gag. Confirming suspicions, goop followed up with a video in which Paltrow herself explains: "The Diapér is a fake product meant to shed light on a real problem. Despite the absolute necessity of diapers, in 33 states they aren't treated like an essential item. They're taxed like a luxury good."

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Basically, the entire thing is a PR stunt to draw attention to the diaper tax, a totally ridiculous charge that hits families in need the hardest. goop's explanatory post urges followers to donate to Baby2Baby, a nonprofit that provides diapers and other necessities to children living in poverty.

To be crystal clear: Baby2Baby does important work, and it's great that goop and Paltrow may have redirected some of their following to the organization.

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Still, the prank flops when you consider goop's history of spewing misinformation — remember when Paltrow sung the praises of jade "yoni eggs" and vaginal steaming, both of which are dangerous? — and the fundamental reality that goop releasing a luxury diaper sounds pretty darn realistic.

After all, goop's website is home to novelties including but not limited to: a $2,000 heated gemstone mat for your chakras, a $1,249 dildo, and an $170 yoga mat "infused with infused with Ayurvedic herbs and botanicals."

Another quick note: Paltrow protesting the inaccessibility of diapers rings hollow when goop's vertical dedicated to food — another basic necessity — is a hotbed of smoothies made with $58 "Superpowders" and $49 protein supplements.

Paltrow really thought she was onto something with the Diapér and for that, I express my condolences. Instead, the prank backfired by proving that goop will always be our out-of-touch queen.

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