Highsnobiety
Highsnobiety / Julien Tell

Brand: Gramicci

Season: SS20

Key Pieces: The aqua/mocha/khaki shorts in slide #3 are made from a soft and lightweight Japanese nylon developed by Komatsu Seiren.

Release Date: Available now

Buy: Highsnobiety Shop

Editor’s Notes: U.S. outdoor brand Gramicci was founded in the ’80s by rock climber Mike Graham. The vibrant SS20 drop speaks to the brand's ’90s heyday where the form-meets-function aesthetic aligned with the rise of streetwear and skater culture. The brand's popularity swiftly surged in Japan during the ’00s.

For SS20, the technical design tweaks such as the nylon cinch belt and gusseted crotch are a nod to Gramicci's roots in rock-climbing. The collection also sees the introduction of individually dyed tie-dyed pieces, longer cuts on the tees, and a focus on the brand's flip-book character logo.

You can shop the new collection on Highsnobiety Shop on March 18

 

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