Vogue has just launched Vogue Scandinavia, and for its first issue, the publication tapped Greta Thunberg to grace the cover. The front page features the climate activist wearing an upcycled trench coat, and is shot by Swedish photography and conservationist duo Alexandrov Klum. Inside the issue, Greta speaks about her work, and also took the opportunity to call out fast fashion and the industry itself, writing, "If you are buying fast fashion then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process.

When sharing her Vogue cover, Greta continued the conversation further by calling out the fashion industry as a whole for promoting a sustainable and eco-friendly image without taking actionable change. "Many make it look as if the fashion industry is starting to take responsibility, spending fantasy amounts on campaigns portraying themselves as 'sustainable,' 'ethical,' 'green,' 'climate neutral' or 'fair. But let's be clear: This is almost never anything but pure greenwash," she Tweeted, adding, "You cannot mass produce fashion or consume "sustainably" as the world is shaped today. That is one of the many reasons why we will need a system change."

"Not only is she a singular Scandinavian figure and force of change, she also embodies the love of nature, pursuit of sustainability and unabashed fearlessness that is at the core of our vision," wrote editor-in-chief Martina Bonnier about Thunberg. She added that the theme of the first issue is nature, coinciding with the annual IPCC climate change report.

Thunberg first fell into the spotlight at age 15, when she began her "School Strike for Climate" campaign that quickly spread across the world inspired students to follow her. She's also traveled across the Atlantic Ocean to attend the UN Climate Action Summit, and even had Twitter beef with former US President Donald Trump after he tweeted that, "Greta must work on her anger management problem, then go to a good old fashioned movie with a friend."

Greta ended her Vogue interview by telling the magazine that she will continue her school strike, and said, "as long as there is a need for activists I will probably be an activist." The issue is currently available for purchase online, as well as a subscription to the new Scandinavian Vogue. For more sustainability info, brands making a difference, and more, follow our Highsnobiety Better Earth manual here.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About This Locò Bag

    Style
  • Image on Highsnobiety

    Rolex Officially Enters the Resale Game

  • Image on Highsnobiety

    No Album Here, Just A$AP Rocky’s New Home Decor Line

  • Image on Highsnobiety

    As a Pre-album Treat, SZA's Dropping Denim Crocs

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.