Brand: Gucci

Season: Pre-Fall 2019

Key Pieces: Some of the notable standouts include the patterned coats and blazers, the series of tracksuits on slide 6 and 7, the range of patterned shirts and overalls on slide 12. The diverse range of accessories and footwear are solid too.

Editor’s Notes: Gucci’s creative director Alessandro Michele presents the brand’s Pre-Fall 2019 campaign, captured at the ruined temples of the Selinunte Archaeological Park in Sicily.

Gucci took to social media to announce the campaign, saying “In [Selinunte Archaeological Park] dating back to the 7th century BC is [Michele’s] contemporary take on the classical symposium — an after-banquet gathering with music and dancing, poetry recitals and long conversations.”

As suggested, the campaign, which boasts a variety of Gucci’s pattern-heavy Pre-Fall 2019 apparel and accessories, captures Michele’s vision of “cultural juxtaposition.” Venice Beach character types such as rollerbladers, hardcore punks bodybuilders and surfers are spotlighted and shown to coexist together in the captivating ancient surroundings. You can take a closer look at the details in Gucci’s Pre-Fall 2019 collection here.

Discover more of the collection in the featured post above, as well as on the brand’s website.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

What To Read Next