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Gucci and The North Face have released a new campaign titled "Pioneers of the Past" to highlight the monogram puffer, chainlink bucket hat, and knitted beanie from their new collaboration. The semi-abstract images celebrate four individuals who are rethinking and recalibrating how Black images are presented in fine and contemporary art spaces.

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For this campaign, Gucci partnered with A Vibe Called Tech, a UK-based initiative founded by Charlene Prempeh, which has worked with Gucci before for a series documenting Ghanian culture, gender fluidity, and the Jackie 1961 bag.

This time A Vibe Called Tech sought out Black archivists, researchers, and curators who are challenging established preconceptions of Black images in the digital space, and the art world at large. A Black History of Art founder Alayo Akinkugbe, Italian-Ghanaian visual researcher Theophilus Imani, Black Archives founder Renata Cherlise, and art historian, curator and critic Osei Bonsu, were invited to shoot self-portraits in the new collection, which were subsequently edited by British collage artist Jazz Grant to reflect the collaboration's theme of exploration and discovery.

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You can listen to Akinkugbe, Cherlise, Imani & Bonsu discuss the implications of their work in more detail on the latest episode of the Stance podcast.

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