Gucci has teamed up with luxury consignment marketplace, The RealReal, for a circular economy partnership aimed at reducing fashion's carbon footprint and persuading its customers to shop secondhand. Through the remainder of 2020, each time a customer buys or consigns a Gucci product from The RealReal, the two companies will plant a tree through nonprofit, One Tree Planted.
Gucci ultimately hopes to make fashion more sustainable by encouraging its customers to consign and shop resale. According to The RealReal, the consignment of Gucci clothing on its platform has already "saved" 230 metric tons of carbon and more than 10 million liters of water, in comparison to the environmental costs of manufacturing those items for the first time.
The Italian house remains one of The RealReal's most in-demand luxury brands year in and year out. More specifically, resale demand for Gucci has grown 19 percent this year, and its clothing resale value is more than two times stronger than other brands sold on The RealReal. Gucci is currently the most in-demand men's brand on the platform for the third year in a row.
“Gucci is raising the bar not only for the fashion industry but for all companies by continuously innovating to make its business more sustainable,” said Julie Wainwright, founder, and CEO of The RealReal. “Together we’re shining a global spotlight on resale that we hope will encourage all consumers to support the circular economy and join us in reducing fashion’s carbon footprint.”
The trees planted by Gucci and The RealReal will both help mitigate climate change in the Amazon Rainforest and replenish California forests harmed by this year's wildfires.
Visit TheRealReal's designated Gucci shop to purchase items directly from Gucci and consignors. There, you will find current and recent seasons, vintage items, and best-sellers, with new products curated daily.