Gucci has teamed up with luxury consignment marketplace, ​The RealReal​, for a circular economy partnership aimed at reducing fashion's carbon footprint and persuading its customers to shop secondhand. Through the remainder of 2020, each time a customer buys or consigns a Gucci product from ​The RealReal​, the two companies will plant a tree through nonprofit, One Tree Planted​.

Gucci ultimately hopes to make fashion more sustainable by encouraging its customers to consign and shop resale. According to The RealReal, the consignment of Gucci clothing on its platform has already "saved" 230 metric tons of carbon and more than 10 million liters of water, in comparison to the environmental costs of manufacturing those items for the first time.

The Italian house remains one of The RealReal's most in-demand luxury brands year in and year out. More specifically, resale demand for Gucci has grown 19 percent this year, and its clothing resale value is more than two times stronger than other brands sold on The RealReal. Gucci is currently the most in-demand men's brand on the platform for the third year in a row.

“Gucci is raising the bar not only for the fashion industry but for all companies by continuously innovating to make its business more sustainable,” said Julie Wainwright, founder, and CEO of The RealReal. “Together we’re shining a global spotlight on resale that we hope will encourage all consumers to support the circular economy and join us in reducing fashion’s carbon footprint.”

The trees planted by Gucci and The RealReal will both help mitigate climate change in the Amazon Rainforest and replenish California forests harmed by this year's wildfires.

Visit TheRealReal's designated Gucci shop to purchase items directly from Gucci and consignors. There, you will find current and recent seasons, vintage items, and best-sellers, with new products curated daily.

We Recommend
  • Vanta-Who? Off-Black is the New Black
    • Style
    • sponsored
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • The Best Designer Sneakers To Shop Right Now
    • Sneakers
  • Sabato De Sarno's Gucci Is Gucci at Its Chicest
    • Style
  • Cold Winters Call For Flappy-Eared Trapper Caps
    • Style
What To Read Next
  • Ronnie Fieg's Clarks Have Grilling Shoe Energy
    • Sneakers
  • The Miami F1 Grand Prix Was About Collaboration, Too
    • Sports
  • Apple's New iPad Pro Might Replace Your Laptop
    • Culture
  • District Vision's Beefy New Balance Shoes Are Now Twice as Nice
    • Sneakers
  • BMW's First-Ever Couture Car Is a Literal Supermodel
    • Culture
  • Reebok & Needles’ Beautiful Trek Shoe Is Back (& Now, a Clog)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.