Even demonic dolls go to heaven — well, Heaven by Marc Jacobs, that is.

Heaven tapped the star of the campy-horror film M3GAN for its latest campaign. As she stared into the camera with those creepy, icy blue eyes, the life-sized doll flexed the label's sold-out "Gold Help Me" zip-up hoodie and platform boots.

To paraphrase the America's Next Top model meme, this M3GAN moment is quite "legendaric," to the say the least.

Your Highsnobiety privacy settings have blocked this Instagram post.

M3GAN made quite the introduction last year in October, courtesy of the film's official trailer, which revealed her viral pre-kill dance number.

The murder-doll instantly became a pop culture sensation, prompting endless memes, TikTok dance recreations, and even inspiring Halloween costumes  — and the movie wasn't even out yet!

She not only dances before ending your life, but she sings too, turning SIA's hit "Titanium" into a murder-doll bop in the film.

Your Highsnobiety privacy settings have blocked this YouTube video.

Following the first film's success — it racked up $173.4 million at the box office with a budget of $12 million — M3GAN is already scheduled to return to the big screen for the sequel (set to premiere in January 2025).

It may be a long wait till some more M3GAN screen time. But with the popular hell-doll modeling for Marc Jacobs' Heaven line, I have a feeling we won't be without M3GAN content altogether. In short, this might be the start of more brand linkups.

Cheers to M3GAN's fashion girl era!

We Recommend
  • Miley Cyrus wears a gold dress & tall hair at the 2024 Grammy awards
    Y2K's Days Are Numbered: the '70s Are Back
    • Style
  • marc jacobs spring 2024 kiki boots timbs
    Marc Jacobs' Got Timberland Werk Boots
    • Style
  • Marc Jacobs Tote Bag
    Fall/Winter 2023 Updates of the Marc Jacobs Tote Are Here
    • Accessories
  • HEVEN x Heaven by Marc Jacobs Halo Light-Up Bag
    This $7.5K Light-Up Bag Is HEVEN x Heaven-Sent
    • Style
  • heaven by marc jacobs dr martens velvet collab
    Heaven by Marc Jacobs & Dr. Martens' Velvet Collab Is a Grungy Hit
    • Style
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    MM6 Is Arguably More Margiela Than the Maison
    • Style
  • CDG Play's Spring/Summer 2024 collection of cardigans, sweaters, shirts, and K-Way jackets
    Can You Have Too Much CDG Play?
    • Style
  • Diesel's FW24 milan fashion week runway show
    Diesel's Y2K Vision Has Melted Away
    • Style
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's March 2024 Drop: Everything to Know
    • Sneakers
  • hot wheels
    Generational Speed: the History of Hot Wheels and Its Racing Origins
    • Design
    • sponsored
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.