Since it was founded in 1941, Coach has never stopped demonstrating the strength of all-American craft nor the distinctive coolness of New York City style. But, after appointing British fashion designer Stuart Vevers as its Creative Director in 2013, the luxury label has been making waves in the industry in a way it hadn’t in a while.
Vevers has been steadily transforming the New York fashion label and reasserting its relevance by working with ambassadors including Winnie Harlow and Selena Gomez, co-hosting Adwoa Aboah’s panel talk GURLS TALK, and enlisting Black Panther actor Michael B. Jordan as the face of the brand’s luxury menswear line from Spring 2019. But, perhaps one of the most significant moves so far is the decision to reimagine the brand’s iconic monogram print.
The brand’s Signature “C” print made its debut in 2001, a period when logos and monogram prints reigned supreme. It became one of the brand’s most recognizable motifs, appearing alongside J-Lo in her 2002 ‘All I have’ music video as she stormed out of her apartment post-argument with LL Cool J, as well as on the arm of Sex and the City’s Carrie Bradshaw.
Taking inspiration from the font of the original Coach wordmark logo, Ververs’ reimagined Signature features a smaller “C” designed in a more abstract form and executed in lighter shades of tan. While still clearly Coach’s OG Signature print, these slight changes make the pattern both more contemporary and versatile.
As much as we love a monogram print, we know they’re not always the easiest to style. To help you out, we asked our team to give some tips on how they would wear Coach’s Signature print. Check out how they did it in the pictures below, and then head over to Coach.com to cop your favorite pieces.
Candice Nembhard, Staff Writer
“When it comes to fall, I prefer a playful mix of silhouettes and prints. My go-to’s include oversized outer garments which allow for layering, elevated basics to form the core look, and statement footwear like these Signature Buckle boots which dress up any ‘fit without overshadowing the overall ensemble.”
Fabian Gorsler, Footwear Writer
Wearing the Signature Western Hoodie.
“I love a good statement piece as much as anyone else but I know there’s a fine line between peacocking and totally overdoing it. That’s why I was immediately drawn to the tasseled neoprene hoodie in Coach’s all-over print. Because it’s such a loud piece, I paired it with a fairly muted ‘fit comprising DIY-cropped black jeans, a black T-shirt, and hybrid Chelsea Boot sneakers in a fall-appropriate olive colorway.”
Viktor Kacunic, Affiliate Partnerships
“The big side bag trend has been going on for a while and it seems like it won’t disappear any time soon. It’s always a great way to give your outfit that little extra it needs. I’m a fan of keeping the rest of the outfit more lowkey though, to make the bag pop out even more. Ultimately you can never go wrong with some matching kicks!”
Charlotte Bilzer, Senior Manager Business Analytics
Wearing the Tote 34 in Coated Canvas Signature Tattoo and the Lace Up Bootie in Signature Canvas with Snake Detail.
“I’m a big fan of cowboy-style boots this season and the material and pattern of these really jumped out at me. I wanted the monogram print to be the highlight of the outfit, so I styled them with a pair of comfortable classic black pants and a tan vintage coat.”
Pamela Plaza, SEO & Web Analyst
“I’m already a loud person, you can hear my laugh from a mile away, so it only stands to reason my choice in clothing is loud and proud to reflect that. I chose the crewneck and the shoes because they both heavily feature the Coach print, which is loud just like my personality.”
Gregk Foley, Contributing Editor
Wearing the Signature Overcoat and the Hudson 5 Bag In Signature Canvas.
“I’m a big fan of military style. The clothes are hard-wearing and the silhouettes are timeless. I wear combats and boots most days of the week and the overcoat worked perfectly with that style. Plus the monogram lining matched the holdall, and I’m a sucker for little details like that.”