Style has changed. Gone are the days of throwaway graphics that become dated before you have even reached the checkout. Minimal essentials that last are the new order of the day, and we have partnered with H&M to elevate the core elements that should be considered the building blocks of any good wardrobe.
Dropping on HM.com and in selected stores on September 3, Blank Staples is a collection of hoodies, sweatshirts, sweatpants, and T's. Each piece elevated with considered design aesthetics and cut from high-quality materials that can be easily styled to work with any fit.
Now we are not saying that graphics and prints are completely done, each to their own right? That's the beauty of these affordable blanks, they have the potential to be customized by your very own hands. Blank Staples is not just for the minimalists but can act as a literal blank canvas for all you creative heads out there.
David Fischer, Highsnobiety CEO and Founder commented on the collection's creative and collaborative potential, "This carefully considered collection is in tune with how men dress today, with an attitude that’s open to collaborative and creative possibilities."
Ross Lydon, Head of Menswear Design at H&M also hints at letting brands get creative with Blank Staples in the future, "It’s about creating something meaningful, both as core essentials for the way men live today and as a blank canvas for future collaborations.” With H&M's impressive history of collaborations, we are excited to see how this one goes.
Check the images above for a first glimpse of the new collection above. Blank Staples drops on September 3 on HM.com and in selected stores worldwide.