Human Made / Billionaire Boys Club

It's March 25, which means that NIGO's landmark I KNOW NIGO album has arrived on basically every streaming platform imaginable, even CD.

And it wouldn't be a NIGO moment without about a dozen pieces of merch tying in with his latest record, including collaborations with KAWS, A$AP Rocky's AWGE collective and Pharrell's Billionaire Boys Club.

Most of it will be available during the I KNOW NIGO pop-up on March 26 — AWGE's TESTING-themed items are only available in-store at the Shopify New York space in Soho.

Given that Rocky was the creative director of NIGO's new album and accompanying pop-up, it makes sense that the merch that he personally oversees would be given place of prominence at the IRL event.

Expect the varsity jackets to fly off the shelves first, followed swiftly by the crash test dummy-branded hoodies.

Some I KNOW NIGO items already debuted on NIGO's Human Made web store, including the KAWS-designed T-shirt (which is basically just the Victor Victor dog logo but with X's in its eyes) and in-line tees and hoodies.

None of the dog-themed merch has arrived online — it includes food bowls and leashes laden with Victor Victor and I KNOW NIGO branding — but look for all of that stuff to arrive in-store at the NYC pop-up, too.

It's a veritable cornucopia of new NIGO, led by his first proper album in nearly two decades.

I KNOW NIGO's trappy tone, informed by the many collaborators handpicked by NIGO to join in, is a departure from the trip-hop sound that NIGO last explored in his own work.

But that's intentional, according to Victor Victor founder Steven Victor, who told Highsnobiety that I KNOW NIGO was a labor of love assembled over the course of a year.

Though its sound is wholly distinct from NIGO's aughts output, NIGO himself is wholly distinct from NIGO in the aughts. Thus, as Victor explained, I KNOW NIGO is gonna sound different, though it took a long time to get the finished product to meet NIGO's standards.

"NIGO's a genius, up there with Kanye and Pharrell," said Victor. "He puts out really, really, really good stuff. Everything's so thoughtful and considered."

Including his merch, apparently.

We Recommend
  • japanese clothing brands
    38 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • bape 101 feature2 A Bathing Ape nigo
    Everything You Ever Wanted to Know About BAPE (and Some Things You Didn't)
    • Style
  • long coats trench coats
    The Longer The Coat, The Better Prepared For Cold Weather
    • Style
  • Model wearing Prada iris Mohair hat in color purple
    31 Italian Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • chore coats workwear jackets
    The Chore Coat is Where Workwear Peaks
    • Style
  • Image on Highsnobiety
What To Read Next
  • Louis Vuitton's RTW SSS24 Collection
    Louis Vuitton SS24 Will Be Talked About for Years to Come
    • Style
  • Usher wears sunglasses & grey tweed Chanel outfit with pearls at Paris Fashion Week on October 3, 2023
    2023 Is Usher's Second Coming & He's Dressing the Part
    • Culture
  • sean mcgirr alexander mcqueen creative director
    JW Anderson Alum Seán McGirr To Take the Helm at Alexander McQueen
    • Style
  • Quiksilver x Saturdays NYC
    From Surf To Snow, Quiksilver x Saturdays NYC Has You Covered
    • Style
    • sponsored
  • adidas and AS Roma Celebrate Third Kit
    Bloke Core to The Max: adidas & AS Roma Celebrate Third Kit
    • Style
  • Maison Kitsuné x Barbour
    EXCLUSIVE: Maison Kitsuné x Barbour Is a Lesson in Parisian-Chic Utility
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.