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It's March 25, which means that NIGO's landmark I KNOW NIGO album has arrived on basically every streaming platform imaginable, even CD.

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And it wouldn't be a NIGO moment without about a dozen pieces of merch tying in with his latest record, including collaborations with KAWS, A$AP Rocky's AWGE collective and Pharrell's Billionaire Boys Club.

Most of it will be available during the I KNOW NIGO pop-up on March 26 — AWGE's TESTING-themed items are only available in-store at the Shopify New York space in Soho.

Given that Rocky was the creative director of NIGO's new album and accompanying pop-up, it makes sense that the merch that he personally oversees would be given place of prominence at the IRL event.

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Expect the varsity jackets to fly off the shelves first, followed swiftly by the crash test dummy-branded hoodies.

Some I KNOW NIGO items already debuted on NIGO's Human Made web store, including the KAWS-designed T-shirt (which is basically just the Victor Victor dog logo but with X's in its eyes) and in-line tees and hoodies.

None of the dog-themed merch has arrived online — it includes food bowls and leashes laden with Victor Victor and I KNOW NIGO branding — but look for all of that stuff to arrive in-store at the NYC pop-up, too.

It's a veritable cornucopia of new NIGO, led by his first proper album in nearly two decades.

I KNOW NIGO's trappy tone, informed by the many collaborators handpicked by NIGO to join in, is a departure from the trip-hop sound that NIGO last explored in his own work.

But that's intentional, according to Victor Victor founder Steven Victor, who told Highsnobiety that I KNOW NIGO was a labor of love assembled over the course of a year.

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Though its sound is wholly distinct from NIGO's aughts output, NIGO himself is wholly distinct from NIGO in the aughts. Thus, as Victor explained, I KNOW NIGO is gonna sound different, though it took a long time to get the finished product to meet NIGO's standards.

"NIGO's a genius, up there with Kanye and Pharrell," said Victor. "He puts out really, really, really good stuff. Everything's so thoughtful and considered."

Including his merch, apparently.

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