Italian Label Fiorucci Link up With CÎROC Vodka & Bespoke Bottle Designer INKD
INKD is back at it again. Another day, another high-end collaboration: this time, the bespoke bottle design company pairs up with the iconic Italian provocateurs Fiorucci for a fresh bottle drop. To commemorate the label’s 50 years of Pop Fashion (as well as throwing a nod to its roots in the Italian disco scene), INKD has decorated the golden bottle of CÎROC's new White Grape flavored vodka with a multitude of colored logos. Just like that, top-shelf turns into table art.
In the past, INKD has collaborated with the veritable ‘who’s who’ of fashion, including Palace, Moschino, and, most recently last month, the punky fashion iconoclast Vivienne Westwood. So it’s no surprise that, given the brand’s history of championing maximalist à la mode, Fiorucci is next in the succession.
Established in 1967 by Elio Fiorucci, the Milanese label shot into global consciousness with his eye for forecasting new wildfire trends. Its New York flagship was heralded as the “day time Studio 54” after the hyper-exclusive, disco-pumping 1970s NYC equivalent to Berghain, quickly became the go-to spot for the city’s glitterati. Ahead of his time, Fiorucci was one of the first to popularize the trashy-chic aesthetic. Skin-tight stretch denim, leopard and camouflage print – all the underground clubwear staples – were his bread and butter over two decades ago. Even the main logo, a drawing of two blonde and brunette cherub angels resting on a cushion of pink wings, remains delightfully unaffected and relevant.
The limited-edition bottle has just dropped, two days ahead of their glam disco-themed party in the heart of Soho, London. For those seeking a personalized touch, each limited edition bottle is available to customize with a name or special message printed directly onto the bottle.
Fiorucci x CÎROC produced by INKD is available now via the link above or at the INKD pop-up store at 118-120 Wardour Street, London until stocks last.
