First came Instagram Reels, next came Instagram Candid Challenges. The Meta-owned app is reportedly testing out a feature that's very obviously inspired by BeReal, the increasingly popular app that some describe as the antithesis of Instagram.

Tech leaker Alessandro Paluzzi broke the news on Twitter, alleging that the feature — very lamely dubbed "Candid Challenges" — will send a daily notification prompting users to capture and share a real-time photo within two minutes.

Your Highsnobiety privacy settings have blocked this Twitter post.

Basically, Instagram is attempting to replicate the very premise of BeReal, which gives users a two-minute timeframe each day to share snapshots taken on their front and back-facing cameras. BeReal's posting window varies day-to-day and users only get one chance to delete and re-take their daily post, stipulations that encourage users to share content that's unfiltered and spur-of-the-moment — a stark contrast to Instagram, where careful curation is king.

Meta confirmed the development of Candid Challenges in a statement to Fortune. A spokesperson specified that the feature is "an internal prototype, and not testing externally."

Your Highsnobiety privacy settings have blocked this Instagram post.

Instagram's BeReal cosplay follows the app's controversial decision to begin emphasizing Reels, a video feature that Meta developed in an attempt to compete with TikTok. Head of Instagram Adam Mosseri later walked back the changes in response to online outrage, including a viral graphic reading "Make Instagram Instagram Again" that Kim Kardashian re-posted on her Story.

As of late, Instagram's new products have been pretty transparent attempts to remain relevant by mimicking other apps. While Meta's Candid Challenges takes cues from BeReal, Mark Zuckerberg's tech empire would do well to learn another, more important lesson from its burgeoning competitor: authenticity is everything, and right now, Instagram is trying to be something it's not.

We Recommend
  • Image on Highsnobiety
    Zendaya's Hottest Film Yet Involves a Loewe-Clad Love Triangle
    • Style
  • Image on Highsnobiety
    Kendrick Lamar's Finsta Is Having a Wild Sneaker Journey
    • Sneakers
  • Image on Highsnobiety
    Jeff Bezos Is an IG Fiancé Now
    • Culture
What To Read Next
  • timothée chalamet wonka dunks outfit
    Timothée's Doing Wonka Style, the Chalamet Way (Dunks Included)
    • Style
  • patta nike air huarache
    And Then Patta's Next Nike Shoe Appeared
    • Sneakers
  • Two models and a dog wear Tyler, the Creator's beige le FLEUR* puffer jackets
    Tyler, the Creator's Luxury Label Is Now a Full-Fledged Clothing Brand
    • Style
  • travis scott john mcenroe nike mac attack shoes
    Travis Scott, John McEnroe, & the Nike Mac Attack Drama, Explained
    • Sneakers
  • cardi b y/project boots outfit
    Rehearsals Won't Stop Cardi B From Servin'
    • Style
  • kendrick lamar wales bonner outfit
    No Thoughts, Just Kendrick Lamar in a Sublime Wales Bonner 'Fit
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.