Fish and chips, Lennon and McCartney, pie and mash, Baracuta and Jaguar. The former doesn't quite roll off the tongue as well but it's shaping up to be a partnership worthy of a place on the Great British lineage of perfect combos.

With both brands hailing back to the '30s and defining their places in iconic British export history they have both had their own unique influences on the evolution of style classics in the fashion and automotive industries respectively. The matchup is kind of a no-brainer that will send many a dedicated follower of sartorial style weak at the knees but what does it consist of? Well, Baracuta and Jaguar are together going on a journey in search of the new definition of a classic in a special project named "The Next Classic Guide."

The Next Classic Guide is essentially a cool-hunting trip that will see the two brands travel across Europe in search of the people, places, subcultures, and trends that are pushing forward to define the classics of tomorrow. Kicking off the guide is our friend Samutaro who has already traveled the breadth of the UK in a special Baracuta tartan-clad hybrid Jaguar E-Pace. Kitted out in a limited Jaguar x Baracuta G9 jacket, the street-wear archivist met with up and coming cultural luminaries Anna Abell (who designed the E-Pace inspired by the Baracuta G9), artists Louis Culture and Slawn, and photographer Finley Flint. After the UK the tour will visit Germany, France, Spain, Belgium, Austria, The Netherlands, Poland, Czech Republic, and stopping in Italy, in February for Milan Fashion week, ending with an event to celebrate the closure of the first part of the journey.

The Next Classic Guide will also live virtually at nextclassicguide.com where you can take a look at works of art, customizations, and articles inspired by the Jaguar E-Pace and Baracuta G-9 Harrington Jacket. It's unknown whether the G-9 jacket and limited E-Pace will be made available to the public but this journey signifies the beginning of what we hope will be a beautiful partnership. So sit down, stick on the White Album, tuck into a plate of fish and chips and get into the The Next Classic Guide.

We Recommend
  • black luxury bag
    Florals? No, These Are The Best Black Pieces For Your Spring Wardrobe
    • Style
    • sponsored
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Wales Bonner x Adidas
    Color & Texture Informed 2023's Best Collaborations
    • Style
  • martine rose
    Martine Rose Officially Makes the World's Best Menswear (Or at Least Britain)
    • Style
  • stefon diggs game day outfit
    Stefon Diggs Masters the Art of Football Sunday Best
    • Style
  • Image on Highsnobiety
What To Read Next
  • air jordan 4 sail 2024
    The Air Jordan 4 Sets Sail & Strikes Gold
    • Sneakers
  • air jordan 4 sail metallic gold
    How to Make "Sail" Jordan 4s Better? Add a Hint of Gold
    • Sneakers
  • new balance sandal 2024
    New Balance's Dad Sandal Is Ready to Rule BBQ Season
    • Sneakers
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
  • tracee ellis ross asics sneakers
    Tracee Ellis Ross' ASICS Game Is Strong
    • Sneakers
  • avavav fw24
    AVAVAV FW24 Was So Trash
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.