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Lucie and Luke Meier have worked wonders at Jil Sander since their arrival in 2018 having reinvigorated the German label with a fresh and contemporary touch, yet still maintaining the founder's signature aesthetic.

Rejuvenating a brand while simultaneously keeping things aligned with its past is, by all accounts, no easy task, yet the Meiers (from the outside, at least) have made it look a breeze.

For their latest collection — Jil Sander Men’s Resort 2024 — the Meiers are continuing down the same avenue as last season by further exploring the possibilities that arise when fusing elements that are often considered opposites.

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Tailored jackets are as rectangular and powerful as they are relaxed, for example, while shorts are tailored but also creased.

Elsewhere there are high-collared tops, tees, mesh shirts, and knits, with accessories like foulards, necklaces, envelope folios, and flattened jewelry gluing the looks together.

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On the feet, Jil Sander footwear comes into its own. Merging the worlds of sports and luxury, sneakers arrive macro rubber soles with a hint of oversized, as vulcanized thigh-high rubber boots deliver an option at the other end of the scale.

Jil Sander’s ongoing Meier-ification is, from our perspective at least, something to behold, and its Men’s Resort 2024 collection only further cements that.

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