Highsnobiety
Double Tap to Zoom

The iconic Air Jordan 11 "Bred" is back, and it's never looked more delicious. The classic sneaker looks as good as a slice of red velvet cake — more like "Bred Velvet."

The last time we saw the legendary "Bred" 11s, they'd been shrunken into a low-rise sneaker that maintained much of its OG quality...but in ankle-baring glory.

Nike has reimagined the Jordan 11 "Bred," this time with luscious velvet uppers for a beautiful "Bred Velvet" iteration.

The Jordan 11 "Bred Velvet" sneaker preserves the famous colorblocking of black, red, and white, now wrapped in velvety smooth textures.

Your Highsnobiety privacy settings have blocked this Instagram post.

The traditional Jumpman on the heel is also updated to a more shiny, dimensional decoration instead of the signature embroidery.

Your Highsnobiety privacy settings have blocked this Instagram post.

The "Bred" colorway has appeared on a few Jordan models, some of which are the greatest Jordan sneakers of all time. The Bred 11s included.

The Air Jordan 11 "Bred" sneakers not only boasted the rule-breaking colorway but also came with some MJ history. Michael Jordan famously wore the Bred 11s during the 1996 NBA Championships, where he helped lead the Bulls to victory.

The Bred 11s have seen several re-releases and even complete makeovers like the Jordan 11 Low "Bred." Get ready for the icon's most scrumptious drop yet.

Your Highsnobiety privacy settings have blocked this YouTube video.

After several leaks, the Air Jordan 11 "Bred Velvet" is scheduled to release on November 11 on Nike's SNKRS app and at select retailers.

Time to cut the Bred Velvet cake, finally!

We Recommend
  • A Great "Bred" Jordan Sneaker Is Born Again (& Short Again, Too)
  • Nike's Legendary "Bred" Jordan 4s, Reborn as Skate-ish Sneakers
  • Jordan’s Low-Rise Hybrid Becomes an Ultra-Clean Classic in "White Cement"
  • Nike's Newest Jordan 3 Isn't Just a Certified Stunner. It's a "Lucky" Stepper, Too
  • With Cracked "Bred" Toes, Nike's Jordan 1 Shoe Literally Shatters Expectations
What To Read Next
  • A Forgotten Flat adidas Sneaker Masterpiece Made Quietly Luxe
  • In "Cannon," Nike's Ultra-Classic Air Max Is a Refreshingly Textural Banger
  • Nike's Chocolate-Flavored Dunk Is Straight-Up Delicious
  • Remember the adidas Gazelle? It's Quiet Luxury Shoe Now
  • Nike's Iconic Jordan Sneaker Reimagined as Stylishly Crisp Stepper
  • Making Something Meaningful Out of the Ultimate Blank Canvas