Not content with signing Cristiano Ronaldo and dominating Italian football forever more, Serie A champion Juventus has launched its first foray into fashion. The debut line is dubbed the “Icon Collection” and comprises everything from tracksuits to turtleneck sweaters and denim jackets.

Each piece features Juventus’ new logo, which was redesigned in 2017. The simplified crest was developed in part because it would help the club with off-pitch branding, and this collection is part of the club’s transition into a lifestyle brand as well as a sporting titan.

With football and streetwear overlapping more than ever in 2018, the Old Lady of Turin is clearly looking to capitalize on the trend.

Flip through the nss factory-produced lookbook above, modeled by players Douglas Costa, Emre Can, and Federico Bernardeschi.

The “Icon Collection” is available for purchase here. Prices range from €50 (approximately $57) for T-shirts to €189 ($215) for the turtleneck.

Next, check out Heron Preston’s first-ever Nike sneaker collab here.

Footwear Staff Writer

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