Kendrick Lamar has announced a new project, but perhaps not the kind many are hoping for. While the TDE emcee has not revealed plans for a new album, instead he teased his new company, pgLang, with frequent collaborator Dave Free.
K. Dot shared three new posts on Instagram last night, featuring the company’s logos with the caption “pg-lang.com.” Upon visiting the website, we learn that pgLang is an “at service company,” specializing in music, film, television, art, books, and podcasts. Their mission is to deliver “stories that speak to many nations, many races, and many ages,” the website reveals, going on to add that pgLang’s writers, singers, directors, musicians, and producers break formats when building ideas to make them real.
“We embrace the idea of anarchy and challenges that make us stronger,” the statement continues. “pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.”
Elsewhere on pg-lang.com you will find the company’s visual mission statement starring Kendrick, Baby Keem, Jorja Smith, and Yara Shahidi. The video was written and directed by Dave Free, who also executive produced with Kendrick.
This is all we have on Kendrick Lamar’s new media company, pgLang, for now, but as always, be sure to check back with us for more.