As the bleed of our physical and digital worlds and identities intensifies, it feels as if products that only exist within one space aren't enough. Phygital product opportunities are everywhere – from NFTs that come with exclusive apparel and collectibles or in-game purchases duped as retail items, staying rooted in reality feels like a thing of the past.
Through their first official collaboration, Harlem-born entertainer and DJ Kerwin Forst is unlocking Beats' phygital potential by way of the iconic Beats Studio3 Wireless over-ear headphones.
A product synonymous with the early 2010s, the Studio3s are reimagined for a new era as the "Cosmophones."
Stepping into a new galaxy (aesthetically and spacially), the out-of-this-world collaboration sees Kerwin and Beats beckoned into the Roblox Universe. In an experience by Infinite Canvas, the duo arrives via a new quest in Roblox’s "Dunking Simulator." If a player wins one of these quests, they'll unlock the "Cosmophones" for wear within any part of Roblox's expansive world.
For the physical experience (which follows a special 10-piece release of F&F "Furry" Beats Pro by Frost), the pair created a pair of space-inspired Studio3 wireless headphones.
The pair comes complete with Active Noise Canceling, 22-hour battery life, fast charging, and a pack of custom glow-in-the-dark stickers.
To dive deeper into the collaboration, you can tune into Kerwin Frost Radio on Apple Music 1 to hear a selection of music inspired by the collaboration.