KidSuper SS25 Was a Circus (Literally)
"I never got good advice from someone who didn’t take risks," Colm Dillane, KidSuper’s founder, is quoted as saying in the show notes for KidSuper’s SS25 collection. And its latest season presented one of its most unconventional, risky fashion shows yet.
KidSuper has established itself as a brand that re-invents the typical fashion show format, whether that be by throwing an art auction where a model emerges from a large painting or hosting a comedy special where the performers wear the new collection.
So, how does KidSuper follow up on these headline-grabbing spectacles? Well, it joins the circus.
The New York-based fashion brand collaborated with Cirque du Soleil, the largest contemporary circus producer in the world, to bring performance art to the runway.
The theatrical show saw models become puppets as they walked the runway attached to strings controlled by a large robotic hand above them. This was an exploration of the unseen forces shaping our world and a natural follow-up to its previous season, titled String Theory.
The circus theme made its way into the collection with co-branded KidSuper and Cirque du Soleil products, a dress made entirely from the ruffled neck collars worn by clowns and through the make-up.
Elsewhere, lots of oversized tailoring was on display decorated with bright prints and Dillane’s signature paintings.
The final look — a headless model wearing printed pants, a neck scarf, and a long coat decorated with graphics depicting circus performers — made way for a performance by Cirque du Soleil, each performer wearing trompe l'oeil suits made by KidSuper.
It was a theatrical ending to yet another blockbuster, theatrical fashion show.
