Sigh, we got another one, ladies and gentlemen. I present the latest celebrity beauty/wellness line (like we need more): Kim Kardashian's SKKN skincare brand.

In February, we first learned about SKKN, with talks of a summer launch in the works. And, now it's here. Well, almost here, considering its inaugural release is June 21.

But, thanks to Kim Kardashian's internet-shattering announcement of her latest venture, beauty enthusiasts now have a good look at what they're getting into with SKKN: nine terribly expensive products that cater to all skin types, elevated by a Paleolithic aesthetic and minimalist vowel-free name.

Kim K. and skincare, how did we get here? It probably has something to do with her obsession with the fountain of youth. She even shared in a recent interview that she'd "just might" consume poop for immortal flesh.

SKNN reflects Kim Kardashian's chaotic nine-step routine with products like a cleanser, hyaluronic acid serum, and exfoliator (Kim K. SKKN tip: try the exfoliator "down to nips" for girl boss areolas).

Unfortunately for SKIM's obsessives who love the brand's solutions to snatched waists and arms, that may not be the case with SKKN's pricey offerings, which will bring your bill to a staggering $630 if you want the full Kim K. skincare shebang.

Nonetheless, SKKN sounds quite familiar, if you ask me. And the beauty community agrees.

Kim Kardashian's SKNN is just one clever "K" away from Lori Harvey's SKN by LH brand, which launched successfully in October 2021 with an initial swift sellout.

Not to mention, there's already a SKNN out there. Well, it's actually SKKN+, a Brooklyn-based Black-owned skincare studio founded by Cydnie E. in 2018, which offers both products and beauty services (hence the plus-sign, because it's obviously more than just your typical skincare brand).

As for the SKKN+ founder's latest skill, Cyndie is reportedly opposing Kardashian's SKNN trademark before the United States Patent and Trademark Office.

Beauty collective Estée Laundry's Laundrites also didn't pass the vibe check for packaging, which draws similarities to skincare label Nature of Things and YouTube makeup artist Desi Perkins' Dezi Skin line.

Obviously, it didn't take long for people to remind Kim Kardashian of her recurring superlative — "Most Likely to Steal from Black Women" — as SKKN demonstrates another instance of the Kardashian-Jenner clan using Black women as Pinterest idea boards.

I agree with the wellness tastemakers, who believe that SKKN is both late to the game, which is currently flooded with celebrities and OG multi-step skincare leaders, and yet another cash-in from the famous figure's billion-dollar empire.

Should SKKN fail, it wouldn't even be the first skincare flop from the Kardashians: remember Kylie Jenner's foundation wash-off during her Kylie Skin tutorial?

What To Read Next

  • Image on Highsnobiety

    Dive Into the Google Pixel Tips and Tricks With Berlin’s Creatives

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

  • Image on Highsnobiety

    Kim Is a Roma Fan, Who Knew?

  • Image on Highsnobiety

    New Balance Brings the "Protection Pack" to the 1906D

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

  • Image on Highsnobiety

    The 11 Most Expensive Hollywood Movies Ever Made

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.