Kanye West’s latest YEEZY campaign takes us to the bedroom. For the recent editorial shoot, Kim Kardashian-West and the inimitable Brad Hall get comfy on crinkled bedsheets (not together) while promoting the YEEZY Boost 350 V2 “Butter” kicks.
You may recall early visuals from the campaign, teased by Kim, fast became a viral meme on account of her “awkward” pose. Now, we see the camera-ready model lying comfortably as she poses for famed photographer Richard Kern.
As well as Hall, models Lexi Woods, Meredith Nickelson and Sami Miro can also be seen striking a pose while donning the yellow-toned footwear.
Sadly, a restock of the YEEZY Boost 350 V2 “Butter” kicks has yet to be confirmed, but we’ll keep you posted should plans be afoot. Till then, check out the images from the campaign above and let us know what you think.
In other news, Nike & Virgil Abloh unveil Serena Williams’ “QUEEN” OFF-WHITE Air Max ’97s.