Highsnobiety / Eva Al Desnudo

Lavender, lilac, mauve — there are many names for what is basically “light purple.” It’s a color most commonly associated with the sweetly-fragranced flowers of the same name, making it a perfect colorway for spring.

Getty Images / Estrop

Take notes from Simon Porte Jacquemus. The designer eschewed the runways of Paris to present his SS20 collection in the lavender fields of Valensole to complement the light pastel tones of the collection, such as the ones found in the cotton sweater below.

Le Pull Lavande Sweater

$319

Jacquemus

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

Pantone Institute’s Creative Director for Europe and resident color expert Jane Boddy tells Highsnobiety her thoughts on the colorway: “Lavender sits within the new wave of pastel tones, that are not too sweet or sickly. This shade of lilac has a fresh bluish undertone to it, that gives it the modern edge for 2020. Interestingly, lilac had some original interest back in 2017 during the time that millennial pink hit the spotlight, but it failed back then to gain the attention it truly deserved, as the confidence for pastels was at its early stages. 2020 feels like the right time for this shade to make its impact as the market feels ready for it.”

Check out the rest of our favorite lavender products below

AMBUSH Crewneck Sweatshirt

SSENSE Exclusive New Sweatshirt

$320

AMBUSH

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

Saturdays NYC Wool Coat

Wool Morgan Coat

$243

Saturdays NYC

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

Double Rainbouu Short sleeve shirt

Free Entry Shirt

$73

Double Rainbouu

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

Puma Thunder Spectra

Thunder Spectra

$73

PUMA

Buy at Caliroots

Converse Chuck Taylors

Chuck 70 High Sneakers

$66

Converse

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

RETROSUPERFUTURE Zebra Print Sunglasses

Zebra Print Virgo Sunglasses

$162

RETROSUPERFUTURE

Buy at Farfetch

Gentle Monster Woogie Sunglasses

Woogie 02 (V) Sunglasses

$264

Gentle Monster

Buy at Farfetch

Polo Ralph Lauren Cap

Logo-Embroidered Cotton-Canvas Cap

$43

Polo Ralph Lauren

Buy at Farfetch

Acne Studios Knitted Scarf

Boiled Knitted Scarf

$186

Acne Studios

Buy at Farfetch

Elago iPhone Case

iPhone 11 Silicone Case

iPhone 11 Silicone Case

$13

elago

Buy at amazon

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Words by Max Grobe
Associate Fashion Editor