Lavender, lilac, mauve — there are many names for what is basically "light purple." It's a color most commonly associated with the sweetly-fragranced flowers of the same name, making it a perfect colorway for spring.
Take notes from Simon Porte Jacquemus. The designer eschewed the runways of Paris to present his SS20 collection in the lavender fields of Valensole to complement the light pastel tones of the collection, such as the ones found in the cotton sweater below.
Pantone Institute's Creative Director for Europe and resident color expert Jane Boddy tells Highsnobiety her thoughts on the colorway: "Lavender sits within the new wave of pastel tones, that are not too sweet or sickly. This shade of lilac has a fresh bluish undertone to it, that gives it the modern edge for 2020. Interestingly, lilac had some original interest back in 2017 during the time that millennial pink hit the spotlight, but it failed back then to gain the attention it truly deserved, as the confidence for pastels was at its early stages. 2020 feels like the right time for this shade to make its impact as the market feels ready for it."
Check out the rest of our favorite lavender products below
AMBUSH Crewneck Sweatshirt
Saturdays NYC Wool Coat
Double Rainbouu Short sleeve shirt
Puma Thunder Spectra
Converse Chuck Taylors
RETROSUPERFUTURE Zebra Print Sunglasses
Gentle Monster Woogie Sunglasses
Polo Ralph Lauren Cap
Acne Studios Knitted Scarf
Elago iPhone Case
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