Lavender, lilac, mauve — there are many names for what is basically "light purple." It's a color most commonly associated with the sweetly-fragranced flowers of the same name, making it a perfect colorway for spring.
Take notes from Simon Porte Jacquemus. The designer eschewed the runways of Paris to present his SS20 collection in the lavender fields of Valensole to complement the light pastel tones of the collection, such as the ones found in the cotton sweater below.
Le Pull Lavande Sweater
Jacquemus
Pantone Institute's Creative Director for Europe and resident color expert Jane Boddy tells Highsnobiety her thoughts on the colorway: "Lavender sits within the new wave of pastel tones, that are not too sweet or sickly. This shade of lilac has a fresh bluish undertone to it, that gives it the modern edge for 2020. Interestingly, lilac had some original interest back in 2017 during the time that millennial pink hit the spotlight, but it failed back then to gain the attention it truly deserved, as the confidence for pastels was at its early stages. 2020 feels like the right time for this shade to make its impact as the market feels ready for it."
Check out the rest of our favorite lavender products below
AMBUSH Crewneck Sweatshirt
SSENSE Exclusive New Sweatshirt
AMBUSH
Saturdays NYC Wool Coat
Wool Morgan Coat
Saturdays NYC
Double Rainbouu Short sleeve shirt
Free Entry Shirt
Double Rainbouu
Puma Thunder Spectra
Thunder Spectra
PUMA
Converse Chuck Taylors
Chuck 70 High Sneakers
Converse
RETROSUPERFUTURE Zebra Print Sunglasses
Zebra Print Virgo Sunglasses
RETROSUPERFUTURE
Gentle Monster Woogie Sunglasses
Woogie 02 (V) Sunglasses
Gentle Monster
Polo Ralph Lauren Cap
Logo-Embroidered Cotton-Canvas Cap
Polo Ralph Lauren
Acne Studios Knitted Scarf
Boiled Knitted Scarf
Acne Studios
Elago iPhone Case
iPhone 11 Silicone Case
elago
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