Blurry green placeholder

When you think A$AP Mob, it's likely that A$AP Rocky and his street style swagger immediately come to mind, or perhaps the bars of A$AP Ferg's "East Coast" float into your head. But what about the beats behind the crew's bangers? Look no further than LordxPrynce, the A$AP Mob's current producer-in-demand. He's the mind behind A$AP Ferg's Migos-featuring "Trap Anthem," and Marty Baller's "Inferno" and "I'm a Dog."

In addition to his burgeoning career in production, Prynce can frequently be seen on runways around the world. Naturally, we thought we'd get LordxPrynce to strike some poses for us, and also sat down with him to discuss working with A$AP Mob, his new album, and his secret metal head status.

How do you balance being a model and producing music? 

I try to be organized by sticking to a schedule. I try to make the most of my time with balance and dedication. Time is everything; it’s the only thing we all have. If there is a chill day and I’m not out shooting, I’ll be home all day. Cooking up, creating a schedule for myself and focusing how to grow both as an artist and as a model.

What was it like to create your own album rather than for someone else?

It’s a lot of organizing. It’s a lot of extra work such as getting promotion, and making sure everything sounds perfect. As a producer, the process is still the same. Just cook up and put together what you feel the people would like. The only difference is, I have the last say.

How did you get collaborators to be on this album?

Well the songs with features are songs that are already out. So we already recorded those together in the studio. But I work regularly with Marty Baller and A$AP Ferg. I’m their little brother; they’re always down to hop on my tracks. As for Migos, Ferg made that happened and introduced us.

How did you get involved with A$AP Mob?

Through Marty baller, he introduced me to Ferg back in 2012 before any of this started. When I first started coming around, I always was just watching; soaking everything like a sponge. Then I started to learn and build up to where I am.

Did working with them influence whom you feature on your album?

Yeah of course; it was a heavy influence on every track, especially Marty. He was probably the biggest influence because we still grind together. They had an influence even on the instrumentals tracks. Either way I was at their crib or at the studio with them when I made them.

Do you find that there is any correlation between fashion and music?

Yeah, there is a big relationship between music and fashion. I had the pleasure of working with Andrew Wier for Jeffrey fashion cares. After we shot the promotion, he wanted me to make the beat they used for the video. I set myself up for a challenge because it was a total different vibe and it wasn’t anything like I was used to creating.  It made me expand sounds that I haven’t used before. I had to think outside the box and overall he loved it. This helped build a stronger relationship between me and clients, because who doesn’t love music? I just had a similar experience in L.A. shooting with Only the Blind. They’re going to use my music for their seasonal collection promo.

Do you find the creative process different?

As for production the creative process is pretty much the same when it comes to making music.

How does your environment influence your sound?

My environment has a heavy impact on my craft. Especially my current environment, being born and raised in New York, I’ve seen and experienced a lot of crazy things. It put so much inside me, that it made me want to leave. I can’t go running around saying that I want to leave to everybody. I need a ticket, a way out. So I'll lock up and make some harder stuff; either some dark trap music or a crazy soft melody. That’s why I love traveling; it gives me the opportunity to change my environment and give me a whole new vibe.

Any artists you listen to that people wouldn’t expect you to?

Of course! Only people that really know me know that I’m a metal head. A lot of people wouldn’t expect that. But I grew up listening to A Day to Remember, Beneath the Sky, As I Lay Dying, Bring Me the Horizon, Parkway Drive, Devil Wears Prada; man I could just go on.

Check out LordxPrynce's SoundCloud to dig into his music, and his Instagram to catch a glimpse into his world.

For more of our interviews, ready why New York's KISSEY is the Big Apple's best kept dance music secret right here.

  • PhotographyBrendan Wixted
  • StylingBronson Vajda
  • JewelryNYC Luxury
  • InterviewAlexandra Mautone
We Recommend
  • omega x swatch
    We Went Shopping for Omega x Swatch at Resale & Here's What We Found
    • Style
  • Image on Highsnobiety
    All the Fear of God x adidas' Sneakers (So Far)
    • Sneakers
  • nike x AMBUSH
    Nike x AMBUSH's Air Adjust Force Is Half Price Here
    • Sneakers
  • mad paris x casablanca
    The MAD Paris x Casablanca Royal Oak Watch Is On Sale Here
    • Watches
  • Image on Highsnobiety
    Elon Musk vs Mark Zuckerberg To Be Streamed on X
    • Culture
  • Image on Highsnobiety
What To Read Next
  • travis kelce pre game outfits
    Thanks to Vetements, We Know What Travis Kelce Did Last Night
    • Style
  • y/project ss24
    Y/Project SS24 Was Full of Twists, Turns, & Snakes
    • Style
  • offset balenciaga outfit
    In the "Spy Kids" Shades, Offset Is a Man on a Style Mission
    • Style
  • space jam 11 low
    The Space Jam 11s Are Going Low, Apparently
    • Sneakers
  • balenciaga cargo sneaker
    Balenciaga's New Sneaker Carries Some Serious Cargo
    • Sneakers
  • balenciaga summer 2024
    For Summer 2024, Balenciaga Gets Personal
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.