loro-piana-spring-summer-2022-campaign (20)
Loro Piana

I really, really loathe summer. Oh, it sounds nice right now, given that New York is gripped in an icy tundra. But let's not forget the sweltering heat and humidity.

Point is, if we're gonna suffer the sweat, might as well be swathed in Loro Piana.

As usual, pre-spring here in New York means temps fluctuating between 20° and 40° F, which means freezing to death or actually being kinda comfortable (I always run really hot).

Come July or August, though, it'll be 80°+ F and humid — we're gonna miss those 40° days! I will, at least.

But I probably wouldn't despise summer nearly as much if I had a wardrobe full of Loro Piana's seasonal savoir-faire.

Lensed by Mario Sorrenti, the LVMH-owned luxury label and textile manufacturer's Spring/Summer 2022 campaign is nothing if not aspirational.

Blending in perfectly to the surrounding stucco structures and sun-glinted ocean spray, Loro Piana's exquisite knitwear, linen layers and classic cotton shirts cut a comfort-first silhouette and I want in.

Though Loro Piana retains its deep-pocketed clientele with its subtly opulent designs (most clients seem to prefer its simplest, safest stuff), the statement sweaters seen in Sorrenti's SS22 shots are the mid-layers that dreams are made of.

Loro Piana seems ready for a renaissance.

The nearly 100-year-old brand's recent Hiroshi Fujiwara collaboration speaks to the brand's desire to tap a younger audience and its garments tap the minimalist cool of Fashion Week contemporaries.

Your Highsnobiety privacy settings have blocked this Instagram post.

The question is whether younger consumers can stomach Loro Piana's famously austere prices — this is the $2,250 T-shirt brand, after all.

But, such is the price for quality, and Loro Piana doesn't make anything that isn't almost obnoxiously well-made, if not straight up gorgeous.

Its clothes might even make summer worth suffering through.

We Recommend
  • 11 Crisp White Tees to See You Through Spring & Summer
    • Style
  • Oh My, Would You Look at the Time, It's Overshirt O'Clock!
    • Style
  • Sandal-Sneaker Hybrids Are an Irreplaceable Part of a Spring/Summer Uniform
    • Selects
  • Styles for More Piña Colada, Less Getting Caught in the Rain
    • Style
    • sponsored
  • Loro Piana FW24 Takes It to the Streets of Milan
    • Style
    • sponsored
What To Read Next
  • Ronnie Fieg's Clarks Have Grilling Shoe Energy
    • Sneakers
  • The Miami F1 Grand Prix Was About Collaboration, Too
    • Sports
  • Apple's New iPad Pro Might Replace Your Laptop
    • Culture
  • District Vision's Beefy New Balance Shoes Are Now Twice as Nice
    • Sneakers
  • BMW's First-Ever Couture Car Is a Literal Supermodel
    • Culture
  • Reebok & Needles’ Beautiful Trek Shoe Is Back (& Now, a Clog)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.