Highsnobiety

Prada is officially the hottest brand in fashion right now. There it is in black and white. Cold, hard facts.

According to the latest installment of Lyst’s Fashion Report, online searches for the luxury Italian house’s rose by 37% for the Q4 period (Oct-Dec 2022), a stat that’s seen it move into the number one spot for the very first time.

Your Highsnobiety privacy settings have blocked this Instagram post.

For those not au fait, Lyst is a global shopping app that releases quarterly indexes charting fashion's most popular labels and items, and is now capping off 2022’s proceedings with the results from a busy Q4.

Your Highsnobiety privacy settings have blocked this Instagram post.

Prada sits atop Gucci (2nd), Moncler (3rd), and LOEWE (7th) in the new rankings, as well as above its fourth-placed sister label Miu Miu, which was crowned Brand of the Year in Lyst’s end of year report.

Balenciaga drops down seven places to 11th, a move that sees it fall out of the top 10 for the first time since the start of The Lyst Index.

Shout outs to Coach who entered the top 20 for the first time, as well as Moncler — the list’s biggest movers — who climbed 14 places with a 76% rise in searches through the quarter.

The Lyst Index Hottest Products list (which is now one genderless chart) was also revealed, with Saint Laurent’s Icare bag the most popular over the three months, ahead of Miu Miu’s logo-patch satin briefs, Acne’s checked scarf, and Salehe Bembury’s Croc clogs in tenth.

Your Highsnobiety privacy settings have blocked this Instagram post.

A special mention to the breakout bands of Q4 2022 too, which include 16Arlington, Alaïa, and Mugler, who returned to Paris Fashion Week after a two-year hiatus.

Keyboard warriors get ready, because we can’t wait to see how much you will obviously disagree with everything in the report's outcome!

We Recommend
  • Models walk the runway during the Dries Van Noten Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 22, 2023 in Paris, France.
    Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • prada fw24 mens
    Prada FW24: A Day at the Prada Office
    • Style
  • A set of Bottega Veneta playing cards with green backsides and a red case
    The Luxurious Urge to Create $1,000 Playing Cards
    • Style
  • UNIQLO Shoulder Bag
    Luxury, Schmuxury: A $20 Bag Won the Year in Fashion, Data Reveals
    • Style
  • Tory Burch Spring/Summer 2024 Runway
    It's Official: Data Says Tory Burch Is Back
    • Style
  • Image on Highsnobiety
What To Read Next
  • awake ny jordan air ship sneaker
    Awake NY's Jordan Sneaker Is Ready for Landing
    • Sneakers
  • bottega veneta fw24
    Bottega Veneta Winter '24 Is Pure Genius
    • Style
  • solange knowles fashion week outfits
    In Solange's Insanely Cool Style We Trust
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • HS x Cetaphil
    Cetaphil & Highsnobiety Bestow A Self-Care Sanctuary Amid Fashion Week
    • Beauty
    • sponsored
  • HOKA Elite Terrain System Clifton L Suede
    HOKA’s New Sneaker Isn’t Like Other HOKAs
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.