Prada is officially the hottest brand in fashion right now. There it is in black and white. Cold, hard facts.

According to the latest installment of Lyst’s Fashion Report, online searches for the luxury Italian house’s rose by 37% for the Q4 period (Oct-Dec 2022), a stat that’s seen it move into the number one spot for the very first time.

For those not au fait, Lyst is a global shopping app that releases quarterly indexes charting fashion's most popular labels and items, and is now capping off 2022’s proceedings with the results from a busy Q4.

Prada sits atop Gucci (2nd), Moncler (3rd), and LOEWE (7th) in the new rankings, as well as above its fourth-placed sister label Miu Miu, which was crowned Brand of the Year in Lyst’s end of year report.

Balenciaga drops down seven places to 11th, a move that sees it fall out of the top 10 for the first time since the start of The Lyst Index.

Shout outs to Coach who entered the top 20 for the first time, as well as Moncler — the list’s biggest movers — who climbed 14 places with a 76% rise in searches through the quarter.

The Lyst Index Hottest Products list (which is now one genderless chart) was also revealed, with Saint Laurent’s Icare bag the most popular over the three months, ahead of Miu Miu’s logo-patch satin briefs, Acne’s checked scarf, and Salehe Bembury’s Croc clogs in tenth.

A special mention to the breakout bands of Q4 2022 too, which include 16Arlington, Alaïa, and Mugler, who returned to Paris Fashion Week after a two-year hiatus.

Keyboard warriors get ready, because we can’t wait to see how much you will obviously disagree with everything in the report's outcome!

What To Read Next

  • Image on Highsnobiety

    Chore Coats are Where Workwear Peaks

  • Image on Highsnobiety

    Thanks to Patta, Summer Never Looked So Sleek

  • Image on Highsnobiety

    We're Not Cappin' When We Say These Are The Best Men's Hats

  • Image on Highsnobiety

    Parker Kit Hill's Beauty Lookbook

  • Image on Highsnobiety

    Jules Kounde's 'Fits are Top of the League

  • underrated sneakers

    The Best Sneaker Releases That You Might Have Missed

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.