Mattel is aiming to make all Matchbox die-cast cars, play sets, and packaging with 100 precent recycled, recyclable or bio-based plastic by 2030. To usher in the sustainability initiative, the company has debuted a new version of the Tesla Roadster, its first die-cast vehicle made from 99 percent recycled materials and certified CarbonNeutral.

“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Roberto Stanichi, Global Head of Vehicles at Mattel. “Matchbox is committing to using 100 percent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”

Moving forward, Matchbox will be introducing new products and packaging that feature more environmentally friendly materials and simultaneously enhance consumer recycling. An additional focus is being placed on e-vehicle designs, which will include e-vehicle chargers in fuel station play sets.

Matchbox products are already being encased in zero-plastic packaging, as the brand is making use of Forest Stewardship Council-certified content in the paper and wood fiber materials. To promote proper recycling, products are being designed for recyclability with recyclable parts and How2Recycle labeling guides.

The Matchbox Tesla Roadster, which has been certified CarbonNeutral by Natural Capital Partners, will be available in 2022.

For more in sustainability, be sure to check out the Highsnobiety Better Earth Manual, a guide for style enthusiasts in the age of ecological crisis.