Highsnobiety
Double Tap to Zoom
Max Mara
1 / 6

Max Mara’s cozy outerwear is an unbeatable wardrobe addition in the winter. 

Now, the brand is upping its cold weather cachet with a new collection of toppers — including puffer jackets, vests, and hoodies — padded and lined with an innovative new fabric: Cameluxe, made from excess camel hair and recycled polyester. 

The collection, according to the brand, signifies a "new frontier" of responsible fashion. Reduce, reuse, rebrand, as they say.

As it stands, Max Mara already excels at timeless silhouettes like trenches and structured wool coats. But now it seems the brand is targeting a younger, more streetwear-inclined consumer via sporty bombers and textured teddy coats.

Your Highsnobiety privacy settings have blocked this Instagram post.

Max Mara’s experimentation with material is reminiscent of Loro Piana's texturally distinct curation of signature house yarns like Baby Cashmere, CashFur and cashmere Coarsehair®. But instead of goat’s wool, Max Mara’s fabric niche is camel fur.

Your Highsnobiety privacy settings have blocked this Instagram post.

Similar to how Loro Piana’s hyper-focus on specialty luxury fabrics has offered the brand invaluable brand distinction, Max Mara’s Cameluxe collection reestablishes the brand as a versatile outerwear purveyor that can appeal to new markets without forsaking its luxurious ethos.

Camels may not be the GOAT of winter fabrics just yet, but Max Mara is taking these desert-dwellers to the top of the outwear jungle.

We Recommend
  • A Nike Air Max Fit for the Michael Jordan of Skating
  • Nike's New Air Max Is a Nutty Sneaker-Loafer Hybrid
  • Nike's Wild Air Max Sneaker-Loafer Just Got Wilder
  • A Techy Air Max Mule Becomes Dark Like the Night Sky
  • Don't You Want to Stick LEGOs to Your Nike Shoes?
What To Read Next
  • At PFW, HUGO FORWARD x Zellerfeld Rubberized the Runway
  • Jordan’s New Hybrid Sneaker Is All About Texture
  • Mules So Sleek You Won't Believe They're Dr. Martens
  • Nike’s OG Chunky Dad Shoe Is Too Good To Disappear
  • New Balance’s Dad Shoes Are Extra Powerful as Chunky Dad Slides
  • The adidas Superstar Is Now a Skate Shoe — a Luxe One at That