Mercedes Benz's proximity to fashion is narrowing as the frequency of its apparel-led collaborations increase. As Heron Preston takes to Instagram to tease his take on the automotive icon, we wonder if Mercedes could be the "it" brand of automotive-fashion crossovers.

Amongst the general population, a vast degree of separation exists between the ability to buy into a streetwear brand and having a substantial enough income to purchase a luxury sportscar. This separation, however, quickly narrows once you expel the financial cost of buying into the luxury car market.

The math is simple; a $53,000 Mercedes is a far cry from a $48 Palace x Mercedes t-shirt. Through such collaborations, fans of fashion and the automotive industry unable to access the luxury car market firsthand; can tap and celebrate a crosssection of their cultural interests.

This recognition of cultural convergences is what drives collaborations between both industries, offering the average consumer a vastly reduced entry-level.

Your Highsnobiety privacy settings have blocked this Instagram post.

It's also worth noting that seven-time world champion, Lewis Hamilton – who is leading the pack at Mercedes AMG Petronas – has kept one foot on the gas, and the other in stylistic endeavors. With his personal apparel line alongside Tommy Hilfiger, and his merch on the F1 store, he certainly has played a hand in making Merc the "it" automotive brand of the fashion industry.

Of course, Mercedes certainly are not the first and likely won't be the last to dance with style. We've seen it most recently through Rhude's work alongside McLaren to create a range of apparel and accessories, providing an opportunity to buy into the supercar imprint at as little as $54.

Despite the exciting scale and freedom afforded to Rhuigi for the collection's creation, it failed to meet the mark of what Mercedes-Benz has given its designer collaborators.

By collaborating with Virgil Abloh on "Project Geländewagen," Mercedes allowed one of its flagship products in the G-Class AMG to be perceived in a new light. At its core, this was an art piece and recognition of the designer's cultural significance to a broad stroke of Mercedes-Benz's audience.

While this piece didn't come with the increased accessibility, it did come with plenty of attention; the type of attention that makes collaborations with Palace and Heron Preston a reality.

We Recommend
  • amg
    Will.i.am & Mercedes Just Turned Your Car Into a Music Studio
    • Design
  • towa-bird
    Towa Bird: Chill Legend, American Hero
    • Culture
  • Mercedes-AMG, sacai
    Buckle up for a Stylish Ride with sacai x AMG
    • Design
  • Palace & Kappa designed a race-ready collection for F1's Alpine ahead of the Las Vegas Grand Prix on November 19.
    Of Course Palace Is Dropping an F1 Collab
    • Style
  • 90s hip hop fashion feature Adidas Guess Nike
    The Trends & Brands That Defined ’90s Hip-Hop Fashion
    • Style
  • Image on Highsnobiety
What To Read Next
  • Models wear Hed Mayner's Spring/Summer 2024 collection
    Hed Mayner's Reebok Collabs Are Too Good to Last Forever
    • Style
  • City Girls' JT attends Diesel's Fall/Winter 2024 runway show in Milan
    City Girls' JT Did Diesel, McDonald's Wings & a Symphony With Solange
    • Style
  • nike zoom vomero 5 design by japan
    No Notes, Nike's Japan-Designed Vomero Sneaker Is Stunning
    • Sneakers
  • adidas samba made in italy
    This $300 Samba Says "Ciao"
    • Sneakers
  • Union Los Angeles' Spring 2024 clothing collection
    Union LA's Chris Gibbs Is Proud to Be a Streetwear Brand
    • Style
  • love is blind nike sneakers
    Of Course, Drake’s Nike AF1s Landed on a Dating Show
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.