“A new chapter starts for Moncler. As we are becoming more and more community centric, we believe in the great opportunity to open up our brand to new and more communities around the globe," explains Remo Ruffini, Moncler's CEO.
This year, the label is celebrating 70 years, and has planned plenty of activations, collections, and releases. Moncler is getting bigger and better.
Kicking off at Milan Fashion Week, the celebrations will highlight Moncler's past, present, and future. An exclusive graphic has also been developed to celebrate the anniversary, featuring the label's iconic logo together with the infinito graphic.
In order to grow Moncler and continue to build its community, the label has a plan. At the core will still be the Moncler Collection, where the most iconic products and collections will continue to lead.
Additionally, it will continue highlighting Moncler Genius, working with exciting talent to tap into a younger audience, as well as tapping into sports, music, art, and entertainment.
Lastly, Moncler Grenoble will continue its focus on technical performance products for all year round wear.
"With this critical brand evolution, we clearly want to become a community magnet both in the digital and physical one knowing that cultural relevance will bring cultural loyalty. This is our next step in going beyond fashion and beyond luxury,” Ruffini continues.
Moncler knows exactly what to do to continue growing and developing, and in order to reach new communities, the label is also putting moe focus on its sneaker offerings.
“We believe footwear is not just as another business opportunity, but a great enabler for the Moncler Brand. We see footwear as a hyperconnector to new audiences and communities, by creating something new in this space, while authentic to our DNA,” explains Gino Fisanotti, Moncler's Chief Brand Officer.
Lastly, Moncler is also partnering with the LeBron Foundation, in order to continue and integrate its common efforts in supporting marginalised communities both in the US as well as across the globe.
There's plenty to get excited about, and the 70-year-anniversary celebrations are only just getting started.
Moncler already has an impressive track record of securing some of the best talent and brands for collaboration, and we already know this year will only be bigger and better.
Stay tuned as the activations will begin rolling out over the next couple of months.