Highsnobiety
Double Tap to Zoom

The Future Metropolis is more than just flying cars and AI intelligence. It’s a place, a vision, and an ideal – it’s also the latest inspiration for Moncler Lunettes' latest campaign.

Tapping into the next-level design and sleekness of this aesthetic, the luxury brand highlights 2022 XXL Freshman, SoFaygo. Moncler Lunettes fittingly welcomes the 20-year-old musician into its world after he secured a major a cosign from Cactus Jack Records and a wave of collabs with the likes of Don Toliver and Lil Tecca.

Throughout the campaign, Sofaygo effortlessly flexes the luxury brand's statement eyewear pieces, or everyday staples to those who are bold enough to treat them as such.

Composed of eight futuristic new styles, the collection itself encapsulates some distinguished players. Amongst this lineup is the Visseur, a sporty & innovative piece featuring a semi-rimless droptemple design, and the Vangarde which exudes an equally out-there look with smoky lenses, a shiny black frame, and gender-neutral design.

The campaign, captured through the lens of new wave photographer Garrett Bruce, sees Sofaygo step into the Future Metropolis at the iconic Zaha Hadid Building in New York City.

Your Highsnobiety privacy settings have blocked this Vimeo video.

If you can't quite put your finger on the soundtrack, you aren't alone. The campaign film teases an exclusive snippet from Sofaygo's highly-anticipated album, “Pink Heartz”, which is set to release later this year.

Be on the lookout for upcoming artists rocking Moncler Lunettes as the luxury brand solidifies its place at the vanguard of youth culture. In the meantime, shop the shades at Saks Fifth Avenue.

We Recommend
  • Travis Scott Was Oakley's Face. Now, He's Oakley's Future (EXCLUSIVE)
  • Wind? Rain? Snow? These Weatherproof Jackets Have You Covered
  • Moncler's Mercedes x NIGO Collab Is Genius
  • Moncler Grenoble FW25 Took Skiwear to New Universal Heights
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
  • Moncler's Monster Trail Sneaker Is as Techy as It Is Clean
What To Read Next
  • Nike's Craziest Shox Soccer Shoe Crossover Is Back
  • adidas' Flattest Racing Boots Reborn as Stylish, Textural Masterpieces
  • adidas Made "Black Cat" Sambas
  • Clothes Too Real for the Runway
  • This Ultra-Classic Jordan Sneaker Ain't Just Clean. It's Pure Money
  • The World’s Best Restaurant, ASICS Sneakers & Ultra-Rare Books… All Under One Roof