Highsnobiety

The Future Metropolis is more than just flying cars and AI intelligence. It’s a place, a vision, and an ideal – it’s also the latest inspiration for Moncler Lunettes' latest campaign.

Tapping into the next-level design and sleekness of this aesthetic, the luxury brand highlights 2022 XXL Freshman, SoFaygo. Moncler Lunettes fittingly welcomes the 20-year-old musician into its world after he secured a major a cosign from Cactus Jack Records and a wave of collabs with the likes of Don Toliver and Lil Tecca.

Throughout the campaign, Sofaygo effortlessly flexes the luxury brand's statement eyewear pieces, or everyday staples to those who are bold enough to treat them as such.

Composed of eight futuristic new styles, the collection itself encapsulates some distinguished players. Amongst this lineup is the Visseur, a sporty & innovative piece featuring a semi-rimless droptemple design, and the Vangarde which exudes an equally out-there look with smoky lenses, a shiny black frame, and gender-neutral design.

The campaign, captured through the lens of new wave photographer Garrett Bruce, sees Sofaygo step into the Future Metropolis at the iconic Zaha Hadid Building in New York City.

Your Highsnobiety privacy settings have blocked this JW Player video.

If you can't quite put your finger on the soundtrack, you aren't alone. The campaign film teases an exclusive snippet from Sofaygo's highly-anticipated album, “Pink Heartz”, which is set to release later this year.

Be on the lookout for upcoming artists rocking Moncler Lunettes as the luxury brand solidifies its place at the vanguard of youth culture. In the meantime, shop the shades at Saks Fifth Avenue.

We Recommend
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • Buckle Up: Moncler Genius Is Headed to Shanghai
    • Style
  • The Ultimate Buyer's Guide to 2024's Best Sunglasses
    • Selects
  • Moncler Grenoble Revisits Gozzilah's Universe of Outdoor 'Fits (EXCLUSIVE)
    • Style
  • Moncler Grenoble Brought the Heat to Snowy St. Moritz
    • Style
  • JAY-Z Designed Roc Nation's Startlingly Beautiful Moncler Collaboration
    • Style
What To Read Next
  • adidas' Anthony Edwards Basketball Shoe Just Got a Makeover
    • Sneakers
    • sponsored
  • Nike's Incredible Breakdancing Shoe Breaks Into the Sneaker Game
    • Sneakers
  • Nike's Dynamic Air Max Sneakers Are Running Wild
    • Sneakers
  • Nike's Book 1 Sneaker Is Now Even More Delicious
    • Sneakers
  • Birkenstock's Debut Paris Store Is Here to Deliver More Than Trusty Birks (EXCLUSIVE)
    • Style
  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance
    • Beauty