





Street Style is an ongoing series shot by Highsnobiety. See more here.
Name: Motofumi "Poggy" Kogi Location: Tokyo, Japan Occupation: Creative Director of UNITED ARROWS & SONS Brands: HUF, UNITED ARROWS & SONS, Lacoste x BEAUTY & YOUTH, The Park-ing Ginza x POGGYTHEMAN, adidas Originals, PORTER, and CHROME HEARTS
Tell us the story behind your 7-Eleven suit.
Originally, I wanted to make my own version of a British seersucker suit, something clever that still had some street influence. Something that people would love when they see it.
What's the most outrageous thing you've ever worn with a suit?
When I wore vintage Jordans and a Dennis Rodman jersey under my jacket, everyone was so surprised…
What's the one thing you would never wear with a suit?
Shirts with too many buttons – somehow these shirts seem to be popular in Japan. Also, I would never wear a shirt that has really brightly colored buttonhole stitching.
Is there any occasion when you wouldn't wear a suit?
In Japan, wearing a suit has a different meaning, but outside of Japan, a stylish suit is sometimes recognized as the trademark of a successful man. I wear suits, but I'm not trying to say that I’m a successful man. So I would not wear a suit where people could get the wrong impression of me.
What are the best shoes to wear with a suit?
Recently I've enjoyed wearing more casual shoes rather than dress shoes. Dr. Martens’ 3-eye Steed shoes have a slim last, and go with a suit quite well.
What are your top five things to purchase at 7-Eleven?
When I drink too much the night before, I buy a teriyaki chicken sandwich or soba for lunch at 7-Eleven near my office. Also, Sapporo beer at night, and coffee and donuts in the day.
What is the significance of 7-Eleven in Japan?
I’m from Sapporo in Hokkaido. These days, there are vending machines and convenience stores everywhere, but it wasn't always like that. When I was younger, it was normal to buy books at a bookstore, toys at a toyshop, etc. I remember when convenience stores started opening in Japan, and 7-Eleven was the first one. For me it was so surprising. I can’t tell you the exact significance in Japan, but looking back, I think it was the beginning of a more mixed culture.