Brand: New Balance Made in USA

Model: 990v2 & 990v3

Release Date: August 25

Price: £200

Buy: New Balance

There are three things you can guarantee in life: taxes, death, and that Teddy Santis will never release a bad New Balance 990.

This week the latter has once again firmly cemented itself in the holy trio of life’s assurances, as NB’s Made in USA branch readies a three-pack release of 990v2 and 990v3.

Nearing 18 months at the helm of NB, Santis has managed to create an aura around NB’s Made in USA line, an aura that can only be matched by his New York-based label Aimé Leon Dore, of which is is founder and creative director.

Whether it’s down to the aesthetically pleasing lifestyle shots, the exclusivity of each item, or simply Santis’ golden touch is neither here nor there, all that matters is that it’s working, and delivering 990 goodness at the same time.

Following varying iterations of the 990 over the past few months – including “Moonbeam” and “Marigold” – Santis and NB deliver deep blue takes of the 990v2 and 990v3, as well as a clean white and red take of the latter.

This release looks to be the final drop of those teased in the NB Made in USA lookbook earlier this year, although we wouldn’t bet against Santis throwing us a curveball if past releases are anything to go by.

Although, if this is to be the final release of the season, it’s safe to say that the brand’s first collection under the tenure of Santis has been a success.

Whether the sales are representative of this, who knows (or cares?), all we can say at this stage is that we’re liking what they’re cooking, and certainly we’re hungry for more (*rubs belly*).

What To Read Next

  • Image on Highsnobiety

    Kanye's Socks & Sandals Are the One Thing We Can All Disagree On

    Style
  • Image on Highsnobiety

    It's Official: Balmain Beauty Is Coming

  • Image on Highsnobiety

    A Brief History of Bling: Hip-Hop Jewelry Through the Ages

  • Image on Highsnobiety

    Sleep Tight, Don't Let the JJJJound x Tekla Bite

    Style
  • Image on Highsnobiety

    Still Believe in the Heart of the Cards? Yu-Gi-Oh! x adidas Is For You

    Sneakers
  • Image on Highsnobiety

    Puffer Season is Upon Us

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.