Brand: New Balance

Model: MADE 990v1

Release Date: June 17

Price: $175

Buy: New Balance and select retailers

What We’re Saying: New Balance is celebrating its iconic 990 series by releasing new Made in US versions of the first four models from the line. To start, the brand is appropriately taking things back to where it all began in 1982 with the 990v1.

The 990v1 was the culmination of four years of work that saw New Balance research, develop, and design arguably the best running shoe at the time, one that became the first-ever runner to reach a retail price of $100. The shoe ultimately spawned one of the brand's most successful series, as the 990 line has made its way from the track to the streets and on to the runway in the years since.

The forthcoming MADE version of the 990v1 will appropriately release in New Balance's signature grey colorway. The familiar construction remains intact, as we see a mixture of suede and mesh on the upper, with hits of smooth leather to complement. The customary N branding on the side appears in white to match the tongue tag and laces, while pops of red deviate from the OG, emerging via the Version 1 tag and New Balance branding on the tongue and heel.

The return of the 990v1 is only the beginning. New Balance is slated to release similar versions of the 990v2, 990v3, and 990v4 leading up to the 40th anniversary of the 990.

Shop more New Balance from Highsnobiety Shop below.

ML2002RI

ML2002RI

$145

New Balance

Buy at Highsnobiety
ML2002RK

ML2002RK

$116

New Balance

Buy at Highsnobiety

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

    Sneakers
  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.