Since the return of the fitted cap frenzy over the last few years, it’s no surprise that main stays like New Era are reaping the benefits.
As demand for the couture caps rises, New Era has forged notable collaborations with legendary figures such as Joe Freshgoods and Virgil Abloh to attract a variety of fans to their tailored headwear.
Still, throughout each new iteration, New Era preserves its undeniable style and respect by focusing on its sole purpose, which has brought the brand success for over 100 years: authenticity.
For its “MLB Authentic Collection,” New Era celebrates the classic 59FIFTY–the OG fitted cap. By pairing sleek modern styles with beloved icons, New Era continues to create timeless staples in the sports industry and beyond. To commemorate the collection, we teamed up with New Era in Los Angeles.
Matching New Era's legendary status, we called upon baseball idols Randy Johnson and Vladimir Guerrero Sr., who effortlessly portrayed what it truly means to be authentic. As both Hall of Famers were photographed around LA, we couldn’t help but reflect on how they authored some of the most unforgettable moments in baseball history, like “The Big Unit’s” perfect game in 2004 or Vladdy’s MVP season that same year.
Both player's accomplishments join a long list of accolades, cementing Johnson and Guerrero Sr. as timeless figures whose respective legacies will be shared amongst future generations.
In the same vein, New Era has remained a leader within the fitted cap space by discovering new ways to be part of some of the most significant moments in cultural history. From Chance the Rapper rocking his signature "3" cap at the Grammy’s to JAY-Z bringing the black-brimmed Yankee hat into cultural lore, the same brand that's responsible for iconic fitteds seen on athletes is now just as suitable for the individuals who don New Era caps in their own moments of triumph.
Like Guerrero Sr. and Johnson’s masterful careers, New Era and the 59FIFTY share an air that withstands the test of time–no reintroduction needed. The “MLB Authentic Collection” represents that level of success on and off the field and continues to prove that the best collaborations touch both the young and the young at heart.
Shop New Era’s “MLB Authentic Collection” at neweracap.com.