Nike has had several high-profile run-ins with notorious bootleggers over, who have made money off of iconic Nike silhouettes such as the Dunk and Air Jordan 1. Most recently, the Swoosh went after Warren Lotas, who had designed a bootleg version of the Nike Dunk and was selling his “Grim Reaper” version for a pretty penny.

Nike sought to stop Lotas and others from infringing on its trademarks and were ultimately successful. Now the sportswear giant has been given even more ammunition in their fight against bootleggers courtesy of the US Patent & Trademark Office. The USPTO reportedly granted Nike official registration certificates for the trade dress designs of the Nike Air Jordan 1, Air Jordan 1 Low, and Air Jordan 1 Low SE.

In layman’s terms, Nike now owns the basic design of an Air Jordan 1 (which includes the placing of the paneling on the upper). This means that bootleggers that do not alter the design of the shoe (or don’t change the design enough, by just putting a new logo on the side of the sneaker) risk being found guilty of trademark infringement.

Nike’s relentless pursuit of legal action against Lotas and others was met with mixed feelings. On the one hand, Nike is the rightful owner of the designs and shouldn’t have to let other people make money off of what is essentially their product, however, bootlegging and customization is a central theme throughout sneaker and streetwear history. To infringe on the freedoms of the artists that engage in such activities could be seen as going against what the culture is all about.

Nevertheless, Nike now has a huge ace up its sleeve for any future legal battles. As always, stay tuned for more info.

What To Read Next

  • Image on Highsnobiety

    Bellerín Is Back, Raf Simons Signs Out, & Julia Fox Saves the Day

  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.