It's been 14 years since we first saw Soulja Boy "Crank That" wearing some delicious signature kicks. It was the heyday of BAPE STAs and BBC Ice Cream, and Dallas-based YUMS added to the mix with their loud and colorful brand of sneakers. Then they disappeared off the face of the earth.

Now they're back.

YUMS, an acronym for “You Understand My Style,” was originally founded in 2007 by distinguished creator and legendary street artist, Tex Moton. Drawing inspiration from his favorite foods and snacks, Tex created the fashion-forward line to disrupt the streetwear industry, and his use of lively colors, rich fabrics, and clean design lines certainly did just that.

Your Highsnobiety privacy settings have blocked this YouTube video.

After taking a 14-year-long hiatus, YUMS is finally back in an array of bold colorways. Maintaining the iconic look of the 2000s, the brand's signature "Sweet Series" collection features flavor-inspired colorways like “Cupcake,” “Sugar,” “Rainbow Sherbet,” and “Mixed Berry Tart.”

The shoes feature a rubber sole, transparent sole art inlay, an upper rendered in pops of colors, and an extra pair of contrast color laces. The silhouette most strikingly resembles Nike's Air Force 1 – which brings us to that decades-long hiatus.

In 2009, at the height of YUMS' popularity, Nike filed a suit against the brand for design similarities between the Swoosh's AF1 and YUMS' signature sneaker. It's hard not to see the similarities. In court YUMS even admitted to “drawing inspiration from the fashion industry's most-loved trends along with a few special ingredients” — but the same could be said of popular streetwear brand A Bathing Ape, which Nike has never sued, despite the obvious resemblance. With the lawsuit spanning several years, it was eventually taken to the Supreme Court, which resulted in Nike's first-ever covenant not to sue.

Few brands survive a legal dispute with Nike. Especially for YUMS, which doesn’t hold the same status as brands like BAPE, its survival in court was that much more monumental. So, the brand is celebrating the only right way with four of its signature Sweet Series sneakers and the promise of "more recipes to come soon out of the oven."

Priced at $100 and $125, the “Sweet Series” is available now on YUMS’ website

We Recommend
  • Nike's Alphafly 3 super shoe has been given an official release date.
    At Last, Nike’s Alphafly 3 Is Here
    • Sneakers
  • powerpuff girls dunks
    The Powerpuff Girls' Dunks Are Made of Sugar, Spice, & Everything Nike
    • Sneakers
  • stussy nike air flight 89
    Stüssy & Nike's Snakeskin Sneakers Are Ready to Take Flight
    • Sneakers
  • sacai nike magmascape
    sacai's Nike Footscapes Are Filled With Magma (Air Magma, That Is)
    • Sneakers
  • a ma maniere jordan 5 interview
    EXCLUSIVE: From Dusk to Dawn, A Ma Maniére's Jordan 5 Is a Perfect Transition
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • Jeremy Allen White at the farmer's market carrying a tote bag full of flowers
    Big Fits, Bigger Flowers: Jeremy Allen White Is Always at the Farmer's Market
    • Style
  • tareet's ASICS slipper collab
    These Beautiful, Strange ASICS Mules Are Basically Art
    • Sneakers
  • veneda carter timberland collab 2024
    Veneda Carter's Gorgeously Glazed Timbs Are Returning
    • Sneakers
  • Naruto x Crocs 2024.
    Finally, Naruto's Crocs Collab Is Here
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.