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The Nike Air Max Phenomena was inevitable. Every one of the brand’s competitors has been cooking up hybrid sneaker-loafers over the past year, and it was only a matter of time before the swoosh put its spin on the sneaker-loafer renaissance. 

After all, Nike has a history of making sneaker-loafers dating back to the ‘80s, long before the newest batch hit the market.  

Unveiled in a new “pearl pink” colorway, the Nike Air Max Phenomena sneaker is designed by the Serena Williams Design Crew.

It is equal parts loafer, slip-on shoe, and Air Max runner — an unconventional mashup that somehow feels cohesive and actually wearable.

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The upper has a smooth “pearl pink” leather, cleanly outlined with inky black piping.

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The midsole has a glossy, iridescent purple unit that houses Nike’s iconic Air cushioning. Inside, mismatched mint graphics add to the design chaos of this hybrid shoe.

When the Air Max Phenomena debuted in all-black leather earlier this week, we were immediately complementing how wild it looks.

But now, in an undisputedly more eye-catching colorway, the Air Max Phenomena gets even wilder.

Nike has taken its time in throwing its hat into the ring. It’s been a year since New Balance’s leather Junya Watanabe loafer went viral, kickstarting a trend that’s since been picked up by everyone from trail running specialist HOKA to Californian skate label Vans.  

But Nike isn’t wasting any more time.

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Almost as soon as the Air Max Phenomena is debuted, this second colorway emerges. The Air Max Phenomena “Pearl Pink” is set to release in Summer 2025 for $155. And you can expect lots more colorways from where this pretty-in-pink variation came from.

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