Brand: Noah x adidas

Model: SL72 and SL20

Key Features: Both the Noah x adidas SL72 and SL20 make use of Prime Blue — a recycled knitted material developed by the Three Stripes and Parley for the Oceans. The SL72 is a more archival, fashion-first sneaker, while the SL20 is the contemporary version featuring more performance-focused design details.

Release Date: August 27

Price: TBC

Buy: adidas Confirmed app and online at

Editor’s Notes: Noah and adidas Originals’ collaborative collection is an appreciation and a celebration of the oceans. Comprising two footwear silhouettes and a range of matching apparel, the collection makes use of Prime Blue — a knitted material, developed by adidas and Parley for the Oceans, that utilizes recycled ocean plastics.

Prime Blue is a high-performance recycled material made in part with Parley Ocean Plastic— upcycled plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.

“The water and the ocean were the backdrop for everything where I grew up. We spent incredible amounts of time at the beach, fishing or just hanging out near the water,” Noah co-founder Brendon Babenzien explains. “Now that I am an adult with the ability to see the damage we've been doing to the environment and bodies of water in particular, I am in a position to try to correct some of that damage.”

The collection is split into a lifestyle and a performance part. The lifestyle section comprises two colorways of the archival SL72 model (in the gallery above), which feature the aforementioned Prime Blue on their uppers. The performance part of the adidas Originals by Noah collection takes inspiration from Babenzien’s passion for running, and sees the Noah co-founder rework the SL20 lightweight running shoe.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    The TAG Heuer Carrera Enters A New Era for its 60th Anniversary

  • Image on Highsnobiety

    Howie Mandel Proves You Are What You Eat

  • Image on Highsnobiety

    The New Balance 550 Gets a Dose of Hemp

  • Image on Highsnobiety

    And Just Like That, MSCHF Boot Dupes Have Arrived

  • Image on Highsnobiety

    Three Cheers & Stripes for Will Ferrell's Wales Bonner x adidas Flex

  • Image on Highsnobiety

    Jumpscare: Emily Ratajkowski & Harry Styles' PDA Session

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.