"Created for Life – Good for All Seasons" – Norse Projects stands by its motto, stepping "OFF-GRID" for the launch of its latest collection under the banner of Spring/Summer 2022.
It's been a busy year over at Norse Projects. Using its innate understanding and expertise of the volatile weather systems of Scandinavia, it birthed the "Overcoming Elements" series; a four-part series of capsule collections built to tackle the elements both individually and simultaneously as one seamless functional 'fit.
So far, temperature control byways of heat and the unparallel rain protection of GORE-TEX have led the charge.
While the series continues parallel to the mainline Spring/Sumer 2022 collection, there have been rumblings concerning additional elements – one that sees the brand takes notes from Kanye West and step "OFF-GRID."
No, this isn't to be taken literally. Norse Projects isn't scrubbing its online presence and opting for a nature-only lifestyle. Instead, "OFF-GRID" is an alignment with Danish culture, with Friluftslive, meaning "Free-air living."
Friluftslive is a disconnect from city life and reconnection with nature; it's the proximity of two worlds, and where apparel is concerned, the need and ability to adapt to changing weather conditions.
In bringing the collection to life, Norse Projects document a journey from Copenhagen to the Odsherred peninsula in Vestsjælland. This seamless transition from city to nature is emphasized and encapsulated in GORE-TEX, Pertex, Solotex, and more.
Life "OFF-GRID" with Norse Project begins now – you can shop Spring/Summer 2022 in its entirety online.
